When visiting scenic spots, do you often find yourself frustrated by long ticket-buying and ticket-checking queues? For the upcoming May Day holiday, if you don’t want to waste precious time standing in line, why not head to Yunnan to try out the country’s first ever “Shake to Buy Tickets” experience.
According to industry insiders, two flagship scenic spots under Yunnan Urban Investment’s tourism division — Manting Park and Dai Ethnic Garden — will be the first to launch WeChat’s “Shake to Buy Tickets” service from May 1 to May 7. During this period, visitors can say goodbye to the hassle of traditional ticket purchasing. By simply using the “Shake” function on their WeChat mobile app, they can buy tickets with one click. At the same time, thanks to a smart ticketing platform, they can have their tickets scanned directly at the scenic spot entrance, making a “zero queue” entry a reality.
As a major tourism province, the tourism industry is a pillar of Yunnan’s economy. In recent years, Yunnan Urban Investment has invested in nearly half of the province’s tourism resources, playing a significant role across the entire sector. Although this initiative begins with just Manting Park and Dai Ethnic Garden, the “Shake to Buy Tickets” feature is backed by “cloud computing” and “tourism big data” technologies, enabling the delivery of precise, personalized services to visitors — and this is no longer just talk. It has been revealed that the “Shake to Buy Tickets” function not only allows users to follow the official WeChat account of the scenic spot with one tap, but also lets them randomly draw red packets, receive discount coupons, or even get limited-edition QQ plush toys customized by Tencent. This not only enhances the quality of interactive, experience-based tourism services in Yunnan, but also significantly boosts visitor satisfaction.
Industry experts note that in recent years, the number of tourists visiting Yunnan has remained consistently high, yet the quality of scenic spot services has stagnated. With the development of mobile internet, a wide range of niche travel products have squeezed the traditional tourism industry chain, further highlighting the shortcomings of conventional tourism service models. Nowadays, travelers are increasingly tired of the rigid “sleep on the bus, shop at the destination” travel routine. Yunnan Urban Investment and Kunming Raran E-commerce Co., Ltd., in collaboration with WeChat’s official “Shake” service provider, have launched an intelligent ticketing partnership at scenic spots based on mobile internet and cloud computing technologies through WeChat. Together, they are exploring and creating a new “Internet + Tourism” model, aiming to deliver a more convenient, faster, and more exciting smart travel experience for visitors.