Oakley teams up with Taiwan Optical to launch the “Your Cool Athletic Style” promotion

Join Lin Dan in embracing the new era of sports

    Marathons, Color Runs, fixed-gear cycling, outdoor hiking… Sports have become one of the most celebrated fashionable lifestyles among Chinese youth today. Alongside this trend comes a wave of stylish athletic fashion. A standard pair of sneakers alone is no longer enough to showcase the individuality of millennials, and a pair of sporty sunglasses that blend function and fashion has become the latest must-have accessory for trendsetters.

    Is it a launch event or a competition arena? On April 30, Oakley, the global leader in sports eyewear, joined forces with Taiwan Optical to hold the “New Era of Sports” launch event. Running, cycling, golf—popular sports among young people—were showcased as company leaders took to the field themselves, donning Oakley’s new sports sunglasses for friendly matches. Beyond the exciting competitions, Oakley and Taiwan Optical also announced their collaboration with China’s coolest top-tier sports icon—Lin Dan—to jointly launch the “Your Cool Athletic Style” promotion, which is sure to be an even bigger surprise for consumers.

      The Crosslink Strike is the flagship product of Oakley’s optical frame collection for summer 2015. It’s a new member of the Crosslink family, replacing the traditional square frame with an elliptical design that not only enhances the overall streamlined look but also gives the classic series a fresh image and meaning. The frame, made from O Matter memory plastic, is not only lightweight and durable but also offers all-day comfort. Unobtainium...