2015The spring of the year was a blossoming season for the renowned French outdoor brandLafuma(Lafuma), a season of blossoming. Since2010the year it entered the Chinese market, its brand awareness has gradually increased. By2015the year,Lafumait had gained widespread recognition among consumers. That year’s exclusive sales collaboration withTmall(Tmall) providedLafumawith promising development prospects.
Lafuma,Tmall(Tmall) signed an exclusive agreement, and sales performance continued to rise.
Compared to2014the year,Lafumaafter signing an exclusive online store sales contract withTmall(Tmall) in that year, not only did sales performance surge significantly, but brand service also earned broader consumer recognition, further enhancing brand awareness in China. Spring and summer new product sales showed even stronger momentum, with its vintage yet tech-inspired denim craftsmanship and French jasmine print themes gaining market approval and popularity. On the path of collaboration withTmall(Tmall),Lafumawon positive word-of-mouth from consumers through its high-end, technological, and fashionable products. Its Tmall flagship store has attracted increasing attention from more consumers, with store ratings notably higher than industry averages. Sales performance continues to climb, and the future prospects look even brighter.
Lafuma,Tmall(Tmall) — a perfect match, with exceptional service continuing
LafumaThe collaboration withTmall(Tmall) was a great opportunity forLafumato expand its influence. Starting from the beginning of2014the year, building on high-end technology, reliable quality, and premium service,Lafumaembarked on the path of online store sales. Tmall, which also emphasizes quality and excellent service, became the top choice forLafuma, leading to the signing of an exclusive sales contract that year. With integrated online and offline business operations,Lafuma’s market influence has been further enhanced. It is believed that in the near future,Lafuma’s online flagship store will provideTmallcustomers with better products and more thoughtful services.
Lafuma,Tmall(Tmall) offers plenty of surprises—stay tuned for more events.
LafumaandTmall(Tmall) exclusive sales partnership, online activities have also gradually increased. Regular weekly and monthly promotions such as “Exclusive Deals Right Now-Brands Collection” and “End-of-Month Special Offers” are ongoing without interruption; collaborative online-offline events like “May Day Travel Festival” and “Hot Sellers from Gu Yue’s ‘Travel with Me’ Series” are also rich and varied; occasional cooperation events with Tmall Mall, such as “LafumaTmall Men’s Day,” are also held from time to time....Diverse content, exceptional value, and attentive after-sales service have also expandedLafuma’s brand awareness and influence. It is believed that in the future, theLafumaTmall flagship store will continue to launch more exciting and beneficial activities, offering Ye fans and consumers even more discounts.
2015Year is not just this spring,Lafumawill continue to bloom with its own brand philosophy, and the path of exclusive sales cooperation withTmall(Tmall) will further broaden. It is believed that in the days to come, theLafumaTmall flagship store’s influence will expand even further, with performance reaching new heights. It will provide more high-end, fashionable products and better, more considerate services for more consumers who loveLafuma. Follow theLafumaTmall flagship store — more exciting activities await you.