On a cool summer night, Nanjing’s Purple Mountain is illuminated by runners clad in fluorescent racing gear, dancing with fireflies as they measure the earth with their running strides. That’s right—this is the magical Nanjing Purple Mountain “Mountain Measuring Heroes” Fluorescent Run—the must-not-miss event of 2015. On the evening of July 25 (the third day of the Asia Outdoor Exhibition), male and female runners will set off again!
The Nanjing Purple Mountain “Mountain Measuring Heroes” Fluorescent Run is an outdoor night trail running event co-founded by the Asia Outdoor Exhibition and Sanfo Outdoor, with NORTHLAND as the title sponsor. It’s a mass-participation activity aimed at better promoting outdoor sports, spreading the outdoor enthusiasts' philosophy of “movement, joy, and dreams,” and showcasing a new, healthy industry to exhibitors, visitors, media, and residents of Nanjing. The run offers a fresh perspective on the ancient capital and allows everyone to experience its unique charm.
Fluorescent run + running zone = a comprehensive running experience
This year, the Asia Outdoor Exhibition has expanded the scale of the running zone, covering everything from product displays and industry information forums to the organization of the fluorescent run. It provides brands with a comprehensive platform to showcase industry trends, while offering consumers an all-around opportunity to learn about running. “Interaction brings this sport closer to us, and understanding enables even amateur enthusiasts to become more professional and scientific, helping them maintain long-term exercise habits and avoid unnecessary injuries. The professional running platform provided by the Asia Outdoor Exhibition has become a leader in China’s running product and forum scene, making a huge contribution to the booming development of the domestic running industry,” said Zhang Chaohui, Director of the Sanfo Club.
“Integrating a running event with an exhibition is a fantastic idea!” said Luo Wenjuan from the Brand Business Department of NORTHLAND. “For brands, having more professional visitors engage with the interactive activities in the running zone and also participate in the 3rd Fluorescent Run allows them to better experience the products while understanding the design concepts, thus providing unique insights that help improve product design and functionality.” NORTHLAND has always advocated providing consumers with comfort and confidence through the most technological and professional products. It is reported that in 2016, NORTHLAND will increase the proportion of running products and launch a Trail Running series to offer more choices for running enthusiasts.