-- Industry leader in youth travel products continues brand development and safety product innovation
Chicago and Seattle, May 9, 2015 /PRNewswire/ -- Winona Capital and Diono today announced that Chicago-based private equity firm Winona Capital has made a strategic majority investment in Diono, a leader in safe, innovative, and high-quality youth products. Diono has set industry safety standards in product and innovation, and this new partnership enables the company to continue its new product development and innovation efforts.
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"This partnership marks a new chapter in the company’s growth, and we at Diono are very excited about it," said Brad Keller, President of Diono. "We have always been innovators in the industry, and we will continue to deliver outstanding family products that provide consumers with a worry-free and safe travel experience. Through our partnership with Winona Capital, Diono will expand product development and distribution efforts, aiming to bring a wider range of safe, practical, and stylish products to consumers around the world."
"Diono is a leader in the development of child safety products and has created several well-known child safety solutions," said Jason Starr, Director at Winona Capital. "We are honored to work with Brad and his team to help Diono continue to grow and further its mission of developing child safety travel products."
ROTH Capital Partners served as the exclusive financial advisor to Diono in this transaction.