A successful order fair is a win-win for both brands and dealers.2015Year5Month11Day, the well-known footwear and apparel brandCAMELCAMEL held an order fair in Guangzhou themed “The Buyer’s Era, Profitable Future,”CAMELwhere over a hundred agents from across the country arrived with orders worth hundreds of millions. However, what welcomed them first was a solid, hands-on training session.
CAMELCAMEL2015Autumn Order Fair
Titled “From Good to Great — Becoming a Professional Operator at CAMEL,” this wasCAMELa practical business course tailored for CAMEL agents by Deng Yuming, founder of Woge Business School. Teacher Deng Yuming provided a detailed overview of several eras in China’s footwear and apparel industry — from the wholesale era, to the retail era, then the brand era, and now to this era where the goal is to wow consumers. How to transition from offline toPKonline? How can physical store marketing break free from monotonous discount promotions? Agents engaged in lively discussions and brainstormed many actionable and consumer-pleasing strategies on-site.
The atmosphere at the training session was lively
As a leader in men’s footwear in China, CAMEL Men’s Shoes has consistently held a large market share thanks to its core values of high quality and genuine comfort. The challenge for CAMEL Men’s Shoes is how to solidify its dominant position and further boost sales. Guided by the trainer, agents analyzed the ten core competencies of the CAMEL brand and systematically studied scientific ordering knowledge — only by buying the right products can you sell them well. An agent from Fuzhou commented after the training, “I gained a lot today. Tonight I’lldo some serious planning, and over the next few days when selecting products, I’ll think more aboutthe compatibility of individual items and the overall completeness of the brand's product range.””
CAMELThe CAMEL order fair venue
CAMELCAMEL Men’s Shoes has always emphasized comfort as its key selling point.2015The autumn 2015 product line will continue to uphold the design philosophy of “classic fashion, individual comfort,” using top-layer genuine leather, keeping up with fashion trends in shoe design, and introducing even more styles to meet the diverse needs of various niche markets. A core CAMEL agent at the order fair said, “I’ve been working with CAMEL for over ten years, and every year we see new changes in the products. This year there’s even a professional training session, so even though the overall market environment isn’t great, our order volume keeps growing steadily.” Meanwhile, CAMEL General Manager Wan Jingang said, “Thank you to all our national agents and dealers for your continued support of CAMEL. This is the buyer’s era, and CAMEL’s agents are all expert buyers who truly understand the products. We’re confident we can create brilliance together with this group of super buyers!”