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CIBTM: Quality Communication Delivers Business Value

Published: 2026-11-08 👁 100 views
Last updated 2026-11-08 — ——86% of exhibitors consider participating in CIBTM very important for their business development. The Beijing International Convention & Incentive Travel Exhibition (CIBTM) is Reed Travel Exhibitions' global MICE series exhibition tailored for the China and Asia-Pacific markets. The 2015 CIBTM will be held on August 5-...
——86% of exhibitors consider participating in CIBTM very important for their business development.

    The Beijing International Convention & Incentive Travel Exhibition (CIBTM) is Reed Travel Exhibitions' global MICE series exhibition

    In 2014, CIBTM brought together 450 exhibitors from 35 countries and facilitated high-quality one-to-one appointments between exhibitors and invited buyers. Post-event surveys showed that 86% of exhibitors believed CIBTM was very important to their business development, while 90% of invited buyers felt the business appointments at CIBTM matched their needs highly.

    The Asia Regional Director of Silversea Cruises, who has participated as an exhibitor at CIBTM for three consecutive years, believes the one-to-one appointments have brought valuable business contacts. He said, “2014 is our third consecutive year exhibiting at CIBTM. What attracts us is the high-quality buyers and professional audience. This year’s booth layout was reasonable and easy to find, and WiFi was provided for exhibitors on-site, which was both convenient and efficient. Overall, the exhibition effect was good and met our expectations.”

    Gong Changhui, Marketing Manager of Wanda Hotels & Resorts, commented, “CIBTM is a professional event focused on meetings, incentives, conferences, and exhibitions, and it has been very helpful for my work. Not only were the details such as appointments and badge production handled perfectly, but the control over buyer quality was also very strict. Both the invited buyers and potential clients were of high quality, enabling exhibitors to deliver information more efficiently and accurately to target customers.”

    To attract new business from China and Asia, seize commercial opportunities early, and engage directly with powerful global meeting organizers and procurement groups, please contact Senior Account Manager Ms. Flora Liu (flora.liu@reedexpo.com.cn, 010-59339308) or visit the official event website at www.cibtm.com/zh-cn/.
To learn more about speaking opportunities and apply to be a speaker at CIBTM 2015, please visit www.cibtm.com/zh-cn/Forms/call-for-speakers/.

Follow CIBTM on WeChat: CIBTM_BJ, and on Weibo: CIBTM Beijing
       

 
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CIBTM (www.cibtm.com/zh-cn/) is the only internationally certified MICE tourism exhibition in China, ensuring accurate and unique attendee verification. CIBTM is jointly organized by the Beijing Municipal Commission of Tourism Development and Reed Travel Exhibitions.

Reed Travel Exhibitions\
Reed Travel Exhibitions is a global leader specializing in organizing exhibitions and conference events for the travel industry.It holds 21 large-scale international exhibitions globally, with operations spanning the United States, Europe, the Middle East, the Asia-Pacific region, and Africa.Currently, its market leadership and business-to-business projects cover various aspects of the tourism industry, including leisure travel, high-end luxury travel, conferences and events, incentive travel, as well as golf.

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