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CIBTM: Quality Communication Delivers Business Value

Published: 2026-09-24 👁 100 views
Last updated 2026-09-24 — ――86% of exhibitors consider participating in CIBTM very important for their business development. The Beijing International Convention & Incentive Travel Exhibition (CIBTM) is Reed Travel Exhibitions' global MICE series exhibition tailored for the China and Asia-Pacific markets. The 2015 CIBTM will be held on August 5-...
――86% of exhibitors consider participating in CIBTM very important for their business development.

    The Beijing International Convention & Incentive Travel Exhibition (CIBTM) is Reed Travel Exhibitions' global MICE series exhibition

    In 2014, CIBTM brought together 450 exhibitors from 35 countries and facilitated high-quality one-to-one appointments between exhibitors and invited buyers. Post-event surveys showed that 86% of exhibitors believed CIBTM was very important to their business development, while 90% of invited buyers felt the business appointments at CIBTM matched their needs highly.

    The Asia Regional Director of Silversea Cruises, who has participated as an exhibitor at CIBTM for three consecutive years, believes the one-to-one appointments have brought valuable business contacts. He said, “2014 is our third consecutive year exhibiting at CIBTM. What attracts us is the high-quality buyers and professional audience. This year’s booth layout was reasonable and easy to find, and WiFi was provided for exhibitors on-site, which was both convenient and efficient. Overall, the exhibition effect was good and met our expectations.”

    Gong Changhui, Marketing Manager of Wanda Hotels & Resorts, commented, “CIBTM is a professional event focused on meetings, incentives, conferences, and exhibitions, and it has been very helpful for my work. Not only were the details such as appointments and badge production handled perfectly, but the control over buyer quality was also very strict. Both the invited buyers and potential clients were of high quality, enabling exhibitors to deliver information more efficiently and accurately to target customers.”

    To attract new business from China and Asia, seize commercial opportunities early, and engage directly with powerful global meeting organizers and procurement groups, please contact Senior Account Manager Ms. Flora Liu (flora.liu@reedexpo.com.cn, 010-59339308) or visit the official event website at www.cibtm.com/zh-cn/.
To learn more about speaking opportunities and apply to be a speaker at CIBTM 2015, please visit www.cibtm.com/zh-cn/Forms/call-for-speakers/.

Follow CIBTM on WeChat: CIBTM_BJ, and on Weibo: 励展CIBTM
       

 
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CIBTM(www.cibtm.com/zh-cn/)是中国境内唯一受到专业第三方认证的国际会奖旅游展览会,以确保与会人数的准确性和唯一性。CIBTM由北京市旅游发展委员会和励展旅游展览集团联合主办。

励展旅游展览集团
励展旅游展览集团是全球领先的、专门针对旅游行业展览及会议活动主办机构。其在全球范围内举办大型国际展会21个,业务遍布美国,欧洲,中东地区,亚太地区及非洲。目前其市场主导性和企业对企业的项目涉及到旅游业的各个方面,包括休闲旅游、高端奢华旅游、会议活动及会奖商务旅游,同时还有高尔

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