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The ISPO Summer Show Leads a Cross-Industry Collision of Fitness and Outdoor Thinking

Published: 2026-11-08 👁 102 views
Last updated 2026-11-08 — At present, with the State Council issuing the "Several Opinions on Accelerating the Development of the Sports Industry and Promoting Sports Consumption," which proposes to make China’s total sports industry scale reach 5 trillion yuan by 2025, countless entrepreneurs have entered the fitness industry this year. Gyms and fitness studios of all sizes are gradually entering people’s...
 
At present, with the State Council issuing the "Several Opinions on Accelerating the Development of the Sports Industry and Promoting Sports Consumption," which proposes to make China’s total sports industry scale reach 5 trillion yuan by 2025, countless entrepreneurs have entered the fitness industry this year. Gyms and fitness studios of all sizes are gradually entering people’s view, more and more personal trainers are marketing themselves online, and the 30,000 spots for the Beijing Marathon were snapped up within half a day. China’s fitness population is in a phase of rapid growth, which is bound to quickly drive the rapid development of the fitness service industry, as well as the swift growth of fitness enterprises.
 
China’s middle class is seeing steadily growing spending power, and the public’s understanding of sports is also undergoing major changes. More and more people are beginning to treat exercise as a lifestyle, which also encourages them to try a wider variety of sports. ISPO SHANGHAI aligns with this new trend by providing a cross-industry platform for different types of sports, thereby promoting the sustained, healthy, and positive development of the entire sports industry. We have reason to believe that the collaboration between ISPO and the 'China International Fitness Convention' will bring strong and positive momentum to China’s sports industry as a whole.
 
What eye-catching features will the fitness zone at this year’s ISPO Shanghai Summer Show in July bring?

To satisfy the curiosity of fitness enthusiasts, here’s a sneak peek at some highlights and cool new products in the fitness area to “whet your appetite.” More surprises await you at the event to explore in person.
 
Highlight One: A Powerful Collaboration with China Sports Fitness, the “China International Fitness Convention” Sets Sail Again in 2015

From a policy perspective, the State Council has elevated the sports industry to an unprecedented national strategic level. From a market perspective, China’s fitness population is shifting toward more diversified health needs. For professionals in the fitness industry, this marks a transition in concepts and business models. The industry’s new demands have given the ‘China International Fitness Convention’ new insights and opportunities. Through this powerful collaboration, the ‘China International Fitness Convention’ can bring more new products, new elements, and new thinking to China’s fitness industry. This is exactly what China’s fitness industry needs right now.
 

Highlight Four: Government Attention, Promoting Nationwide Fitness

This is a stage for major collisions of ideas in the fitness industry. We warmly invite relevant government guests from Shanghai to analyze future trends in the fitness industry from a policy perspective.
Highlight Five: First-ever Course Quality Control Introduced
Ning Zhi (3hFit) serves as the lecturer evaluator and course reviewer, introducing a comprehensive and authoritative fitness course evaluation system to ensure that all sessions at the convention are presented in a scientific, objective, and authoritative manner.
New Product Introductions
1. Zero Runner – A Treadmill That Feels Like Running Outdoors
After years of research into running biomechanics, joint analysis, and muscle activity, the Zero Runner has cracked the code to replicating real running motion with zero impact. Its patented bionic leg design allows you to recreate a natural running gait. It improves your overall running stride for maximum athletic efficiency.
 
2. Cross Core
CrossCore incorporates a unique patented pulley system into suspension bodyweight training, creating more effective full-body muscle control workouts and core strengthening. Compared to other advanced suspension tools, it offers seven major advantages.
3. Wei De Fitness Core Stix – High-Intensity Small Group/Private Training Full-Body Resistance Program
The American High-Intensity Core Stix multi-functional training board is the most versatile full-body resistance training device. It combines core, cardio, and strength training in one, is durable, and suitable for any training space—any gym or even your ideal home workout setup. The resistance bars bend in every direction and offer over 100 different training methods, continuously unlocking your creativity.
 

 

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