Once you participate in the "Asia Outdoor Industry Awards," you’ll understand that only the best products can emerge from such a fair and competitive stage, and being in the spotlight under countless cameras is truly something to be proud of.
Once you participate in the "Asia Outdoor Industry Awards," you’ll discover just how innovative and outstanding your product is, breaking through layers of selection. From design to R&D, every aspect showcases the product’s strength.
Once you participate in the "Asia Outdoor Industry Awards," you’ll find that your product has not only strength but also great potential—maybe even unexpectedly win a special award, and see your sales shoot up rapidly.
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Award acceptance speeches are surprisingly “similar”
Every year, the Asia Outdoor Industry Awards is a key highlight of the Asia Outdoor Trade Show, receiving unanimous attention from both organizers and brands. This year, the (6th) Asia Outdoor Industry Awards has officially launched its registration. Hearing that many brands are getting ready to join in, the editors of the Asia Outdoor Trade Show specially interviewed several brands that stood out in last year’s judging. Let’s hear what they have to say.
2014 Asia Outdoor Industry Awards – Silver Award
Ice Flame (China) Multi-functional Combined Down Panels
Additionally, Ice Flame’s general manager and designer, Di Chengye, mentioned that Ice Flame experienced firsthand the benefits of winning an award. “We put our product on Taobao with the award logo, and based on feedback from customer service and sales data, winning the Asia Outdoor Industry Awards has brought us excellent promotional results. This year, Ice Flame will participate again in the Asia Outdoor Industry Awards. Our new products are currently being tested, and once testing is complete, we’ll apply for patents and enter them into the competition.”
Is winning the award the end? No—it’s just the beginning.
“First, we will create a feature story highlighting the value and importance of the award. Then, we will do systematic coverage across all our self-media platforms and partner media. Additionally, relevant logos and mentions will appear on our company promotional materials and product packaging. After winning, we included the award info along with photos in our product brochures for distributors to use in sales promotion. In the future, we also plan to make the award info into hang tags to attach to the awarded products,” said Mao Huanjun, General Manager of Sunlees, sharing his thoughts on post-award product promotion. The editor thought it was great and believes other brands can learn from it.
Of course, the promotional power of the Asia Outdoor Trade Show should not be underestimated either. We will also unleash our full potential through “self-media + professional media + mass media” to achieve comprehensive publicity, making the awarded products shine in every direction.