5Month25, the world’s leading car refrigerator brand Indel indel B and China’s largest outdoor digital media company Focus Media held a grand strategic cooperation signing ceremony at the Kerry Hotel in Beijing. Shi Jiejun, Chairman of Indel, and Jiang Nanchun, Chairman of Focus MediaJiang Nanchun, both attended the event. The two parties jointly announced that they will officially launch their comprehensive strategic cooperation starting from this6month.
Signing ceremony: Shi Jiejun, Chairman of Indel (left), and Jiang Nanchun, Chairman of Focus Media (right)
Huge Industry Prospects Bring “Indel and Focus” Together
At the event, Jiang Nanchun, Chairman of the Board of Focus Media, candidly expressed his strong optimism about the future prospects of car refrigerators. He said that with the gradual rise of outdoor and extended outdoor lifestyles in recent years, professional outdoor activities are transitioning toward leisure-oriented ones. Not only hasSUVsales volume grown significantly, but family road trips have also become one of the most popular lifestyle trends.“From2000to2015, the average annual growth rate of China's outdoor products market retail sales reached47%percent. The actual size of the current outdoor market has already exceeded tens of billions.”Under these circumstances, Jiang Nanchun stated that he believes car refrigerators, as the perfect companion for outdoor living, are set to enter a golden era of prominence.
Jiang Nanchun, Chairman of the Board of Focus Media
In response, Shi Jiejun, Chairman of Indel, expressed strong agreement, emphasizing that developed countries in Europe and America have already gone through this phase. As outdoor leisure begins to take off in China, the consumption potential of car refrigerators is far from being fully realized. He admitted that under the current market conditions, the collaboration between Indel and Focus holds particularly significant strategic value. Going forward, leveraging Focus Media’s extraordinary influence in the outdoor media network, Indel aims to seize the industry high ground like never before.
Shi Jiejun, Chairman of Guangdong Indel Industrial Development Co., Ltd.
Jiang Nanchun Praises “Indel”
On the day of the event, Jiang Nanchun also spoke highly of Indel as a new strategic partner.
Jiang Nanchun pointed out that as the world’s leading car refrigerator brand, Indel’s brand strength is unquestionable. It is the inventor of the world’s first car refrigerator and a Tier 1 supplier to internationally renowned car brands such as Mercedes-Benz, Volvo, and Renault. With aerospace-grade quality and having been the European sales champion for10consecutive years, Indel also boasts advanced management experience and a comprehensive after-sales service system—it is a mature and outstanding enterprise. Focus Media is very optimistic about Indel’s future development.
Indel Car Refrigerator
He also spoke highly of the elite team behind Indel, the creator of this global brand. He noted that during their interactions, “the Indel team’s pursuit of perfection in product iteration and their relentless efforts to meet user needs left a deep impression on me—qualities that are rare in today’s market environment.”
On the day of the event, key suppliers of Indel—SECOPSkop Compressors, the Central Government Agencies Outdoor Sports and Fitness Association,21Century RV Network, and several other strategic partners also attended the launch. It is reported that following the signing ceremony, Focus Media will leverage its extensive coverage of100Over 30 cities, tens of10thousands of terminal locations, with an average daily viewership exceeding2hundreds of millions across traditional frame elevator media, digital frame elevator displays, business building networks, digital interactive screen networks, and digital poster systems—all comprehensively supporting Indel B’s ambitious expansion in China’s automotive refrigerator market. Indel B may well achieve a sweeping strategic presence in the domestic market at an astonishing pace.
Next page: Exclusive Interview with Indel B’s Shi Jiejun—A High-Quality Life Deserves an Indel B Car Refrigerator