Recently,the Chinese Outdoor Brands Alliance(hereinafter referred to as COA) has several major core members:Toread, Kailas, Biancheng Sports, MobiGarden, and Skogstad have clearly stated that they will continue to fully support the Asia Outdoor as always.The total exhibition area of the 2015 Asia Outdoor will exceed 50,000 square meters, with the exhibition space occupied by COA members also surpassing 5,000 square meters. With the support of numerous brands including those in the COA, 80% of the booths for the 2015 Asia Outdoor have already been contracted and reserved, and the latest number of brands registering to participate has exceeded 500.
Mr. Zhong Chengzhan, Vice Chairman of COA and General Manager of KAILAS, clearly stated in an interview with the Asia Outdoor reporter: As the most professional outdoor brand in Asia, KAILAS hopes to focus its energy on the more specialized Asia Outdoor. COA members believe that, considering the current development level of China’s core outdoor market, the summer Asia Outdoor in Nanjing and the winter ISPO in Beijing perfectly meet the demands of the core outdoor market. COA sincerely wishes success to the ISPO Shanghai show and hopes it will excel in fitness, fashion products, and other traditional sports goods.
As one of the key platforms supported under the COA’s “Three-One Declaration,” all members are actively contributing ideas for this year’s Asia Outdoor, with several themed activities scheduled during the exhibition.
From July 23–26, Nanjing will welcome the 10th edition of the Asia Outdoor. Major brands will bring the latest and trendiest outdoor gear and the coolest, most exciting live events to celebrate the 10th birthday of the Asia Outdoor. A grand celebration is about to begin, so, Are You Ready? I can tell you that KAILAS and NORTHLAND have exclusively reserved booths in the running zone. What they’re planning—I can’t tell you. But I can say that this year’s climbing zone features a special “dry tooling” section. Just how cool that is—I won’t tell you... because all the surprises await you on-site.
On the occasion of the 10th anniversary of the Asia Outdoor, the Chinese Outdoor Brands Alliance will holdthe “First COA Outdoor Summit Forum”in Nanjing during the exhibition period, discussing the current state and future of China’s outdoor industry.
This is the 10th year for the Asia Outdoor, and it’s likely your 10th year too.
Ten years is a long time—we’ve come step by step;
ten years feels too short, thanks to everyone’s joint support and companionship;
We believe every decade will be filled with joy and anticipation.