In recent years, influenced by market competition and the challenging economic climate among other factors, the growth of outdoor product sales in China has slowed down. Brands and distributors are increasingly focusing on product experience interactions and word-of-mouth marketing. Meanwhile, outdoor route tours and customized outdoor activities organized by clubs have seen rapid development recently, and club members' demand for outdoor products continues to grow. There is also increasing collaboration and interaction between organizers of outdoor clubs, outdoor events, and brands. The 2015 Asia Outdoor Exhibition will debut the Outdoor Club Zone — "Club House" — aiming to build a bridge for in-depth and wide-ranging cooperation between brands and clubs, as well as between distributors and clubs; and to provide more opportunities for experience sharing and collaboration among clubs.
- Club Exhibition Area: Display classic routes and organizational service capabilities of the club through booths.
- Sharing Sessions & Lectures: Route sharing, route development and conservation, club business models, etc.
- Meeting Area: Face-to-face discussions with brands and distributors.
- Club Information Hub: A collection of promotional materials about various clubs, available for free to visitors.
- Mountain climbing clubs, customized outdoor route tour organizers
- Rock climbing, long-distance cycling, skiing, kayaking, and similar clubs
- Professional event organizers for running, cycling, rock climbing, etc.
- Self-drive tours, family trips, and children’s outdoor education organizers
- Booths:
- Non-Booth Participation: