2015Year7Month2 4Day, brands from20more than400countries andISPO
SHANGHAI 2015the exhibition will launch their newest products and innovations. As the summer edition of the world’s largest sports exhibition,ISPOISPO in China,ISPO
SHANGHAIthe event spans330,000 square meters. In addition to further enhancing its outdoor sports offerings, it brings together new summer categories such as extreme trends, urban fitness, water sports, and travel services. The expo integrates exhibitions, interactive experiences, competitions, and forums all in one.
As of the end of5this month, over400brands have applied to participate inISPOthe Shanghai Summer Expo, with reserved booth space exceedingISPOthe originally planned17%amount. Such figures have pleased all stakeholders, and exhibitors’ demand for space continues to rise. “The strong industry interest inISPO SHANGHAIshows that Asians are increasingly embracing sports, and the industry is recognizing the importance of market expansion,” saidCEO Klaus DittrichMr.from Messe München International.
TuoTuoTittallon,Highland Camper, AuluokeAlocsand Fire-MapleFire-Maple, among other leading Chinese market brands, have also registered to participate in the exhibition.
The European Outdoor Group (EOG) has long been the exclusive supporter ofISPO BEIJINGExpo. Now, it will exclusively supportISPO SHANGHAI, this summer category of the exhibition: “For a long time,ISPOhas been a major gathering for professionals and enthusiasts in sports and outdoor industries,” said EOG, President andMammutGroupCEO Rolf Schmid.He added, “China is the largest potential market for the sports industry.” The exhibition’s partners also include the World Federation of the Sporting Goods Industry (WFSGI), the NordicOutdoorFederation (SOG), the Italian Sporting Goods Manufacturers Association (Assosport), the China General Chamber of Commerce – Department Stores (CCAGM), and the China International Fitness Convention(Fitness China).
. With the concept of themed zones introduced inISPO
BEIJINGandISPO MUNICHwas a great success,ISPO
SHANGHAIwill also adopt this innovative model to maximize brand visibility. Thanks to close collaboration with local clubs and media, efficient and precise event organization, and the growing running community, the running-themed zone received high recognition and active participation atISPOthe Beijing Winter Show. ThisISPOShanghai Summer Show’s running-themed zone will also feature multi-brand running stores, seminars, training sessions, and forums.
In the Paddle Sports and Water Sports Themed Zone, in addition to forums and presentations featuringDarren Busha leading figure in the American water retail industryNigel Fosterand the father of British kayaking, the area will also include an on-site test pool where various products can be tried out, allowing attendees to experience them firsthand and generating tangible orders for exhibitors.