This is the second time Osprey has partnered with the Baihe Climbing Foundation for the festival. Whether for its challenge or fun, it’s an experience not to be missed. As a professional outdoor gear brand that was among the first in China to promote the outdoor lifestyle, Osprey has, since its founding in 1996, been committed to providing top-notch equipment for those passionate about exploration and nature. Upholding a dedication to superior quality, we apply our extensive experience in climbing and adventure to all our outdoor products.I really enjoy rock climbing and hiking. On one hand, it helps keep me physically fit, and on the other, it strengthens my willpower. When I was in Europe, I used to compete every weekend. Since coming to China, I haven’t had as many opportunities, but I still make sure to go hiking around Beijing every week.
2. As a Frenchman who loves climbing, do you have any particular climbing spots you’d recommend after living in China for so many years?
Natural rock walls are subject to limitations such as climbing skill level and equipment. Given China’s vast territory and diverse geography, there are many developed and soon-to-be-developed climbing routes. In the Beijing area, the number of natural rock wall routes has been increasing year by year, with about180over30sport climbing routes, including9traditional climbing routes,
3.multi-pitch long routes, many of which have been developed by the Baihe Climbing Foundation. These routes vary in difficulty, making them suitable for both avid climbers and casual visitors—definitely worth trying.
The Osprey brand is also very familiar and beloved among outdoor enthusiasts. Could you tell us about Osprey’s market positioning and the current competitive landscape?
4. Osprey represents the purest spirit of the outdoors. We focus on innovation and development in outdoor sports equipment, actively promoting the continuous growth of outdoor activities in China. Among professional outdoor enthusiasts, we have built a solid reputation and loyal following. While consolidating our core outdoor consumer base, our next goal is to actively expand our brand to a broader consumer audience.
Osprey has launched many highly influential outdoor events. What major marketing initiatives do you have planned for the near future?
5. Osprey represents the purest spirit of the outdoors. We focus on innovation and development in outdoor sports equipment, actively promoting the continuous growth of outdoor activities in China. Among professional outdoor enthusiasts, we have built a solid reputation and loyal following. While consolidating our core outdoor consumer base, our next goal is to actively expand our brand to a broader consumer audience.15Osprey has always strongly supported Chinese mountaineering and climbing. What’s your view on the Baihe Climbing Foundation, a project with
years of history? Will you continue to increase support for projects like the Baihe Climbing Foundation, or even initiate more similar funds under the brand?
6. We plan to develop the Baihe Climbing Foundation into a festival for climbing enthusiasts. Osprey has a longstanding history in climbing, and for this, we’ve created a dedicated product line. Going forward, we’ll develop more youthful and diverse products, and this effort will be a long-term commitment.
Actually, Osprey previously organized highly professional and high-spec events like Snow Mountain Guardians and the Tibet Mountaineering School. So does our two-year partnership with the Baihe Climbing Foundation mean Osprey aims to popularize the sport among more non-professional outdoor enthusiasts?6Mountaineering is something everyone can participate in. I believe the key aspect of being “outdoors” is simply being “outside.” As long as you love nature, regardless of your background, you can take part.300The Baihe Climbing Festival this [month] had
7. over
participants, including members of the Chinese National Climbing Team, our company’s employees, and some beginners who developed a strong interest after their first experience. Baihe offers routes of varying difficulty, allowing everyone to choose according to their own abilities. In addition, this year Osprey sponsored the large-scale cross-media cultural and historical journey—the Silk Road Expedition. We aim to integrate more cultural and fashionable elements into outdoor sports, attracting more friends to experience the joy of outdoor activities with us.250What differences do you see between China’s outdoor market and those in Europe and America?1.3Outdoor activities in China are still in their early stages of development, whereas in Europe, the history of mountaineering, hiking, and climbing spans over6000years. In recent years, more Chinese consumers have embraced outdoor sports. Data shows that in China,
8hundred million people engage in hiking, leisure outdoor, and other general outdoor activities, while
2015million participate in climbing, mountaineering, and trekking. China has many mountains, many located in remote areas. In Europe, a mountaineering trip often takes just a weekend, but in China—for example, going to Yunnan—you need to prepare gear for a full week. These differing demands present unique challenges. In response, we’ll launch more products suitable for various environments, whether for outdoor work or everyday mixed wear, balancing comfort with style.clothing needs.