Shanghai, June 5, 2015 /PRNewswire/ -- From May 28 to 29, the "International Summit and Awards Ceremony for Theme Parks and Attractions 2015" was grandly held in Shanghai, gathering industry giants. Dream East, the cultural entertainment brand under Tianyang International (00593.HK), was also invited to attend. He Yijie, Strategy Research Director of Dream East, delivered a keynote speech on behalf of the company, focusing on sharing Dream East's innovative thinking and practices in theme parks, which sparked strong repercussions.
He Yijie, Strategy Research Director of Dream East, delivered a keynote speech sharing the innovative thinking and practices of Dream East theme parks.
At the conference, invited industryeliteseach shared their personal views on the issues facing the development of theme parks and attractions,presentingtheir perspectives and offering many highly beneficial insights for industry development. Among them, the viewpoints of Dream East were novel and garnered extremely high attention.
In the keynote speech, Dream East expressed that Chinese culture is profound and extensive, with deep historical roots. We must not only deeply explore and protect traditional Chinese culture, but more importantly, infuse new vitality into it and spread Chinese culture in a language understood by the world. Therefore, from the outset of its development, Dream East established the development philosophy of "taking Chinese culture as the foundation and intellectual property as the core," striving to create world-class cultural brands. Dream East’s approachreceivedunanimous recognition and high praise from attendees.
At the same time, Dream East broke the conventional thinking patterns of theme park development and creatively proposed a "heavy asset + light asset" development model centered around theme parks, film and animation, shows, and games. The combination of "soft"and"hard" elements helps maintain and enhance the vitality of theme parks, earning agreement from many industry insiders.
Dream East was invited to attend and deliver a speech at the International Summit and Awards Ceremony for Theme Parks and Attractions.
Additionally, the speech pointed out that the core of internet thinking lies in user-centered innovation, cross-industry integration, collaboration, and high efficiency — all of which are key to the development of theme parks. Therefore, Dream East will use internet thinking to disrupt the industry’s existing models and create the world’s best theme parks, delivering a completely new entertainment experience to visitors.
A veteran with over a decade of experience in the field noted that Dream East disrupts traditional models, closely revolves around internet thinking, centers on Chinese culture and proprietary intellectual property, and builds a complete cultural industry chain platform through a "heavy asset + light asset" model. It can be said that Dream East is like a fresh stream, injecting new vitality into the current development of the theme park industry, and is worthy of learning from and emulating.
About Dream East:
"Dream East" is the Chinese cultural entertainment brand under Tianyang International (00593.HK). Since its establishment, Dream East has proposed a strategic structure of "light assets + heavy assets," pioneering an industrial development model of "taking Chinese culture as the foundation and proprietary intellectual property as the core." It is committed to using internet thinking to disrupt the industry’s existing models and become a world-class cultural entertainment brand.
About Tianyang International:
Tianyang International Holdings Limited (00593.HK) is a company listed on the main board of the Hong Kong Stock Exchange. It operates two major businesses: cultural industries and internet technology.
Tianyang International is dedicated to integrating global resources, focusing on the economically most developed and densely populated urban agglomerations of Greater Beijing, Greater Shanghai, and Greater Shenzhen. With cultural industries and internet technology industries, it creates powerful engines for urban development and value enhancement, driving the construction of new-type towns that are ecological, civilized, and sustainably developed.
For more information, please visit www.skyocean.com, or follow the official WeChat account of Dream East: dreameast
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