2015Year’s summer has arrived as expected,Lafuma the Membership Club Themed Experience Tour (Beijing Station) also began on5the16of May, officially kicking off. The event attracted many both new and veteran members to actively sign up and participate enthusiastically. During the event, there were numerous highlights, and it received widespread praise upon conclusion. As the first stop of theLafuma Membership Club Themed Experience Tour, Beijing Station flawlessly took the first leg, setting an eagerly awaited and exciting prelude for the full-year themed series of activities.
This Beijing Station Membership Club event took participants to themajestic and picturesque Beijing Yunmeng Gorge Scenic Area, where ridges tower high and pools and waterfalls reflect like mirrors. Located in Miyun County, west of Miyun Reservoir, it offers opportunities to scale peaks and take in panoramic views of the reservoir, hike mountain ridges to admire unique peaks and waterfalls, and traverse forests to explore the world of plants — making it a perfect destination to reconnect with nature and a rare summer retreat. Therefore,Lafumathe first stop of the Membership Club Themed Experience Tour was chosen here to kick off in cool refreshment.
During this exciting Beijing Station event, members not only journeyed deep into the Yunmeng Gorge Scenic Area to enjoy beautiful natural landscapes and taste local farmhouse dishes, but also participated in a variety of fresh and fun outdoor interactive games throughout the trip: the “Outdoor Knowledge Quiz” helped members learn basic outdoor sports common sense; “Kangaroo Jump” let everyone experience the importance of teamwork and coordination; “Beach Volleyball”was laid-back, lively, and entertaining, allowing members to exercise while having fun, and also earnLafumadelightful small gifts.
The successful completion of thisLafuma Membership Club Themed Experience Tour allowed numerous members to gain a deeper understanding of theLafumabrand philosophy and essence through firsthand participation.
This year’sLafumaMembership Club Themed Experience Tour will feature even richer formats and content, attracting even more members to join. Next,Lafuma the Membership Club Themed Experience Tour will unfold in four major cities where the brand’s best-selling stores are located: Beijing, Shenyang, Changchun, and others. The event plans include traditional hiking and mountaineering, as well as trendy kayaking fun races, culminating in a ski gathering at year-end. With a diverse range of formats,Lafumathe tour aims to bring members a variety of unique outdoor experiences.