From June 6 to 7, the third KAILAS (Kailas) Bouldering Competition was held at the Guangzhou Nan Fung International Convention & Exhibition Center. Representatives from over 70 climbing clubs across more than 20 gyms nationwide gathered in Guangzhou for a thrilling showdown, delivering a series of spectacular performances for audiences across the country.
Photo: KAILAS (kailas) Bouldering Competition – Andreas
Cao Jun, Marketing Director of outdoor brand KAILAS and the event organizer, presented trophies and prizes to the winning athletes on-site. KAILAS has been committed to promoting the development of climbing in China, organizing and sponsoring numerous influential bouldering competitions. This event not only provided athletes and climbing enthusiasts with a platform to compete and share technical insights but also helped KAILAS continually refine its approach, elevating the quality and professionalism of its event organization.
Through continuous accumulation and refinement, the KAILAS Bouldering Competition has developed a distinctive brand appeal. As soon as the event announcement was released, it received an enthusiastic response from climbers across the country. Within a short period, based on statistics collected from various channels, the number of people interested in participating in or spectating the competition far exceeded expectations.
For many climbers, what better way to express their love for climbing than to immerse their body and soul into the sport? The athletes of the KAILAS Bouldering Competition earned the admiration and support of fellow climbers through their awe-inspiring displays of skill and full commitment on every climb. The event also made significant strides in deep, multi-faceted audience engagement, which became a major highlight and driving force behind its success.
In addition to watching the exciting matchups between top domestic and international boulderers live and online, a KAILAS Bouldering Competition Fun Day, jointly initiated by nearly 15 gyms nationwide, was also held. Climbers from cities such as Beijing, Shanghai, Guangzhou, and Shenzhen gathered at local gyms, cheering on their favorite idols in their own unique ways.