Chongqing, June 13, 2015 /PRNewswire/ -- On June 13, West Air’s 8th Anniversary Celebration · Endless Surprises campaign officially kicked off. Offline celebrations in four cities began simultaneously at Chongqing and Zhengzhou airports, with the event running for three days (June 13–15). This 8th-anniversary campaign highlights West Air’s low-cost airline concept, as well as its new image as youthful, vibrant, and people-friendly. According to West Air staff, Chinese consumers are still getting accustomed to low-cost carriers. West Air is taking this opportunity to promote the concept of low-cost air travel, making flying a truly accessible mode of transportation for the masses. Additionally, free tickets and various attractive gifts will be given to consumers at the event.
Theme Art Extension
This anniversary celebration marks West Air’s first major promotional event following its successful transformation. Through three main visual elements—meal carts, baggage carts, and an Airbus—the airline vividly illustrates the core features of low-cost travel. The Airbus cartoon character symbolizes that airplanes are part of public transportation; the baggage cart character represents the airline’s ticket pricing, which excludes free checked baggage but offers transparent, pay-as-you-go options to save costs; the meal cart not only promotes the flexibility of in-flight meal choices but also reminds passengers that meals on low-cost flights are available for purchase as needed. The overall imagery reflects West Air’s core philosophy: “Eliminate what you don’t need during the flight, and add what you do.”
In addition to the lively cartoon vehicles, the most eye-catching attraction at the event was the “One-Yuan Challenge for Free Tickets.” Participants used one-yuan coins to try their luck at winning free flights. West Air prepared numerous round-trip and one-way free tickets on various routes for the draw. A West Air staff member explained that the one-yuan coin challenge was inspired by the airline’s monthly “1 Yuan to 288 Yuan” special ticket offers on the 14th and 28th of each month on its official website. This event aims to raise awareness among more travelers about these affordable products and let them truly experience the benefits of cost-effective travel. The lucky draw will run from June 13 to June 15, and interested participants can join at airport locations in Chongqing, Zhengzhou, Jinan, and Shenzhen. A special mystery prize will also be awarded at the Jinan site.