From June 11 to 14, the 2015 Haers Distributors' Summit was successfully held in Yongkang, Zhejiang. As the only listed company in the domestic industry, the annual distributors' summit is a strategically significant step for Haers in comprehensively planning for 2015 and the coming years. This year’s summit not only attracted over 500 attendees to join in the celebration but also featured support from the Chinese National Mountaineering Team. For the first time, Haers established a strategic partnership with the national team and simultaneously launched a new line of professional outdoor products. Among them, the Mountaineering Series represents the top-tier product in the outdoor collection, marking another breakthrough in Haers’ specialized technology in the outdoor field and the full-scale commencement of its presence in the outdoor market.
On the day of the event, Haers unveiled 11 outdoor product series, covering categories such as sports bottles, bullet bottles, wide-mouth bottles, travel bottles, and ultra-light MiYong models. These products are custom-designed by Haers for outdoor scenarios. The Mountaineering Series is the most premium offering in Haers’ professional outdoor line.
The strategic partnership with the Chinese National Mountaineering Team is undoubtedly a milestone for Haers in the outdoor sports arena, although the brand has long been active in this field. In 2014, Haers obtained authorization as the manufacturing and sales licensee for FIFA Brazil World Cup waterware products in Greater China, helping to bring “Made in China” to the world stage as an outstanding domestic brand. Haers also maintains long-term, positive collaborations with many globally renowned outdoor brands.
As a leading enterprise in China’s insulated bottle industry, Haers has consistently stayed at the forefront of the sector. Now and in the future, Haers will continue to play the pioneering role of an excellent domestic brand, committed to the professional outdoor field.