This time, Haers has decided to embrace its upcoming 20th anniversary with a touch of "cuteness."
On June 12, Haers, the world’s largest manufacturer of stainless steel tableware, held its 2015 Dealers Summit in Zhejiang, officially launching its Disney-licensed products and debuting a new collection featuring classic Disney animated characters such as Big Hero 6. The brand, which once helped Chinese vacuum tableware go global and even made its way to the World Cup, is now accelerating its “happy marketing” strategy to lead the industry in keeping up with global trends and style.
Haers has curated designs based on the most beloved cartoon characters to form five major series: the lovable Baymax from Big Hero 6, the Princess Sofia series, as well as collections inspired by Finding Nemo, Cars, and Toy Story. The range of water bottle products is also highly diverse, meeting the needs of consumers across various scenarios including outdoor activities, home use, baby and kids, sports, office, and leisure.
Trust, health, and happiness have always been the core values of the Haers brand. The launch of the Disney-authorized product series is another sincere expression of Haers’ brand positioning. Compared to Haers’ previously mature and steady image, the addition of Disney elements makes the brand younger, more fashionable, sincere, and adorable. Through these Disney-licensed products, Haers hopes to further amplify its happy marketing approach and continue to bring surprises and joy to consumers.