Beijing, June 17, 2015 /PRNewswire/ -- To build China’s leading brand in tourism aviation and expand the aviation-tourism industry chain, Capital Airlines and Caissa Travel have signed a strategic cooperation agreement and will soon launch a high-quality domestic travel service called “Capital Holidays.”
Capital Airlines CEO Xu Xin and Caissa Travel President Chen Xiaobing sign the “Capital Holidays” strategic cooperation agreement
Positioned in the tourism market, Capital Airlines has successively launched over 200 tourism routes, covering major tourist source and destination cities such as Beijing, Xi'an, Guangzhou, Hainan, Hangzhou, and Lijiang. It has also gradually opened international tourism routes from China to South Korea, Japan, Thailand, and others, establishing an air corridor for Chinese travelers. The airline transports nearly 10 million passengers annually.
Through operating tourism routes, Capital Airlines has accumulated extensive route and tourism resources. Capital Airlines CEO Xu Xin stated that to meet passengers’ growing demand for high-quality travel experiences, the airline will upgrade its existing aviation services through ticket purchasing and cabin service enhancements.toelevate the current level of air travel services. Meanwhile, by leveraging air transport as a core business and integrating high-quality resources accumulated along the tourism industry chain, Capital Airlines aims to become a premium provider of travel products, offering consumers one-stop, professional travel services.
“Let professionals do what they do best” — this is the consistent philosophy of Caissa Travel President Chen Xiaobing and the foundation for the strong collaboration between Capital Airlines and Caissa Travel. Capital Airlines boasts a wealth of domestic tourism routes and resources, while Caissa Travel is renowned for its high-end outbound travel services and professional staff and service models. Capital Airlines hopes to integrate the strengths of both parties through strategic cooperation, combining aviation and tourism to create a top-tier domestic travel product: “Capital Holidays.”
Compared to existing services such as “SIA Holidays” and “Air China Holidays,” the newly launched “Capital Holidays,” which targets high-quality domestic tourism services, aligns with the development needs of China’s tourism market. Moreover, thanks to its aviation-tourism integrated business modelandthe operational approach of the “Internet+” platform, the innovative format of “Capital Holidays” gives it a wealth of high-quality tourism route resources and air ticket support right from its inception, providing it with greatermarketadvantages and development prospects.
With the signing of the “Capital Holidays” strategic cooperation agreement, Capital Airlines and Caissa Travel will deepen their collaboration, refine the strategic partnership model, enhance the application scenario design of “Capital Holidays” domestic travel products, and focus on internet platform operations.。Capital Airlines will soon launch the first phase of “Capital Holidays” services on its official website, primarily targeting destinations such as Hainan and Yunnan, with plans to expand to other domestic tourist regions in the future. Capital Airlines will become a professional provider of one-stop air travel solutions for passengers, continuously improving services,innovating its offerings, and building China’s leading tourism aviation brand.