“starlight aloft, powered by mtv” boldly invites ambitious millennials to showcase their musical talents
from now until july 20, upload your original videos at the official event website projectaloftstar.mtvasia.com
beijing, june 17, 2015 /prnewswire/ -- starwood hotels & resorts worldwide, inc.’s leading-edge brand aloft® hotels announced the official launch of the second“starlight aloft,MTVpowered by mtv” original music competitionin the asia pacific region. this competition is exclusively designed for the new generation of global travelers, and this second consecutive year of collaboration further strengthens the partnership between starwood and the world’s largest and most innovative youth brandMTV. the organizers hope to discover emerging musical talents in china, india, malaysia, singapore, and thailand through this competition, and support them in developing their musical paths.
“starlight aloft mtv powered by” press conference -- from left to right: representative of panda band papa, ms. li qi, head of aloft brand at starwood group, and ms. he chuan, director of marketing and communications for viacom greater china
from now until july 20, 2015, bands and independent musicians who have not signed with any agencies can visit the competition websiteprojectaloftstar.mtvasia.comto upload original music videos, showcase their talents, and become winners of the “starlight aloft,MTVpowered by” competition, earning recognition and honor. the competition will be divided into three regions covering major markets in the asia pacific, with one winner selected from each region. china and india will each be a separate region, while malaysia, singapore, and thailand will form one combined region. shortlisted participants will have the opportunity to compete in the finals held in late september, performing before the judging panels of their respective regions. the champion of each region will receive a us$10,000 cash prize and the chance to perform on mtv.
“music is in the dna of aloft hotels. we’re thrilled to launch the second ‘starlight aloft,MTVpowered by’ competition in asia pacific to discover rising music talent in asia,” said vincent ong, senior director of brand management, starwood hotels & resorts worldwide, asia pacific. “last year’s inaugural ‘starlight aloft,MTVpowered by’ competition was a huge success. this year, aloft hotels will continue to serve as the platform for this competition, supporting outstanding musical talents.”
“this collaboration not only showcases the shared passion of mtv asia and aloft for music, pop culture, and fashion design, but also reinforces our commitment to creating a platform that discovers new music stars and delivers extraordinary musical experiences,” added mr. ong.
paras sharma, vice president of mtv and digital media, viacom international media networks (vimn) asia, said, “as an inspiring competition, ‘starlight aloft’ provides today’s younger generation with a valuable opportunity to showcase their creative talents. through our second year of collaboration with aloft, we’ve created an exceptional platform for them to share their musical dreams with audiences and fans across asia and seize new opportunities. we can’t wait to see another wave of excitement at this year’s competition!”
public voting
from july 23 to august 13, 2015, audiences in each region can vote for their favorite candidates via the official websiteprojectaloftstar.mtvasia.com. participants in the voting have the chance to win cash prizes or gifts worth up to us$1,000. last year’s lucky voters won an all-expenses-paid trip to seoul, south korea, including two nights’ stay at the newly opened aloft seoul gangnam.
aloft hotels lead the way, building platforms for emerging artists
aloft hotels and mtv asia music channel first collaborated last year to successfully launch the music competition in asia pacific, attracting over 300 emerging musicians and receiving more than 170,000 votes from the public. the inaugural “starlight aloft,MTVcollaboratively createdThe “Panda Crew,” champions of the China leg of the competition, were previously invited to perform the theme song for a popular online sitcom and recorded the track alongside renowned singer Xian Zi, who was nominated for the Golden Melody Awards in Taiwan. Currently, the members of Panda Crew are working on their second album, set to be released in the third quarter of 2015.
In June of this year, “Panda Crew” made another appearance at the Beijing Haidian Aloft Hotel’s “Star Moves Aloft, MTV Co-Creation — 2015 Press Conference” to cheer on the new generation of bands participating in the second “Star Moves Aloft” event. At the press conference, three registered bands were specially invited to perform:
– Flash Star Band: With intense emo rock energy, striking style, and highly infectious music and live performances, they stand out among emerging rock bands in China..
- Black Mint Band:Known for their hard rock foundation blended with ethnic elements and awe-inspiring live shows, they are an active rock band based in Beijing.
- Oli Band Profile: Three like-minded post-90s youngsters came together for their shared dream of rock music. The band members’ handsome looks, bold musical innovation, and versatile styles make them stand out in the new-school pop punk scene, radiating positivity and strong appeal..
The three bands drew lots on-site to determine their performance order, each presenting their signature songs. The media present selected the final winner, who advanced directly to the top 16 bands in the China leg and entered the voting phase.
To provide emerging musicians with a broader stage, the Aloft Hotel also announced its upcoming collaboration with the online art platform Art Loft to support local modern artists across various regions in Asia.Star Moves Aloft,MTVCo-Creation” fully reflects Aloft’s dedication and enthusiasm for cutting-edge music trends and takes the brand further along its path of supporting artistic newcomers. To attract the next generation of global travelers and offer them authentic experiences, Aloft Hotels continue to gather well-known local artists through its “Live at Aloft Hotels” program, delivering wonderful live performances for guests in the stylish and vibrant W XYZ Bar within the hotels.
“Star Moves Aloft,MTVCo-Creation” will also launch in the U.S. and Europe by late summer. For more up-to-date news, please visitLiveAtAloftHotels.com