Shenzhen, June 18, 2015 /PRNewswire/ -- On June 1, Shenzhen Airlines Hotel Management Company and Yide Holdings Group officially signed a strategic cooperation letter of intent and became strategic partners. Shenzhen Airlines Hotel Management Company will engage in in-depth comprehensive strategic development collaboration with the hotel division under Yide Holdings.
Framework diagram
Yide International Holdings Limited (Yide Holdings) is a leading developer and operator of large-scale commercial trade and logistics centers in China. Benefiting from national policies such as urbanization and domestic demand expansion, as well as the management team’s extensive experience and strong execution capability in developing commercial trade and logistics center projects, Yide Holdings has successfully replicated its business model across multiple provinces and cities in China. It strives to develop each commercial trade and logistics center project into the largest integrated commercial complex locally, demonstrating strong capabilities, excellent competitiveness, and operational strength.
According to the strategic cooperation intent reached by both parties, Shenzhen Airlines Hotel Management Company will provide a wide range of multi-dimensional and multi-level services to the mid-to-high-end hotels under Yide Holdings, including early-stage positioning, construction technical service support, later-stage preparatory opening, and operational management. With strong market competitiveness in integrating aviation and hotel resources, Shenzhen Airlines Hotel Management Company will offer robust support to the hotel projects of property owners through a series of air-ground integrated connections—such as airline membership mileage transfers, integration of aviation etiquette, the first in-store nationwide check-in service in China, and distinctive aviation services—creating a brand-new customer experience.