Remember those “I Want Fresh Air” T-shirts that were everywhere last summer? With their straightforward slogan and bold design, they quickly became a favorite among outdoor enthusiasts, and we often saw people wearing them at various outdoor events. Now, let’s carry on that sense of belonging.
On June 18, 2015, the China Outdoor Brands Alliance (abbreviated as COA) officially launched the second edition of the “I Want Fresh Air” official T-shirt. The official T-shirts will be available simultaneously on online platforms such as JD.com and Tmall, as well as in physical stores of brands including TOREAD, KAILAS, NORTHLAND, MOBI GARDEN, and SCALER.
Li Hao, Project Director of the Asia Outdoor Trade Show:
As a key exhibition platform supported by COA, the Asia Outdoor Trade Show advocates and practices the concept of an environmentally friendly and economical work and lifestyle. Starting with ourselves and small actions, we aim to preserve more blue seas and clear skies for now and the future, allowing people to enjoy more beautiful nature and breathe fresh air.
Let’s work together—for the same blue sky, for all of us under that sky—and join COA in focusing on the outdoors and caring for the environment.