On June 18, 2015, the China Outdoor Brand Alliance (abbreviated as COA) officially launched the second edition of the official “I Want Fresh Air” T-shirt. As a member of COA, Pathfinders fully supported this event, and synchronously released the “I Want Fresh Air” official T-shirt on online platforms such as JD.com and Tmall in tandem with the alliance.
The “I Want Fresh Air” T-shirt, with its straightforward slogan and sharp design, has been widely loved by outdoor enthusiasts. Last summer, it could often be spotted at various outdoor activities, and now everyone can continue to share that sense of belonging.
(Same slogan as “I Want Fresh Air,” but a different look!) In 2015, COA continues to make its voice heard.
Zhong Chengzhan, General Manager of KAILAS:
“I Want Fresh Air” is a false proposition, yet it reflects a real issue. We hope this proposition will disappear as soon as possible.
Huang Geng, Chairman of Biancheng Sports Group:
Because we love nature, we practice environmental protection. As a member of the China Outdoor Brand Alliance (COA), Biancheng Sports calls on every outdoor enthusiast to become an environmental guardian, adhere to a low-carbon and economical green lifestyle, and contribute their own strength to the new trend of green outdoor living. Say no to pollution, protect the environment, and work together for a comfortable and free outdoor life.
Lu Tunfeng, General Manager of MOBI GARDEN:
When we are busy with life, we often overlook the impact of car exhaust and industrial emissions on the air we breathe. As a member of the China Outdoor Brand Alliance (COA), MOBI GARDEN has always regarded green environmental initiatives as one of its core corporate social responsibilities. We advocate for everyone to go outdoors, to experience the charm of nature and breathe in the fresh, free air together with family and friends. “I Love Fresh Air”—let’s go.
Zeng Hua, General Manager of SCALER:
For our shared blue sky, SCALER is working hard with you.
Li Hao, Project Director of Asia Outdoor:
As a key exhibition platform supported by COA, the Asia Outdoor Exhibition advocates and practices environmentally friendly and economical concepts in work and life. Starting with ourselves and from small things, we aim to preserve more blue seas and blue skies for the present and future, allowing people to enjoy more beautiful nature and breathe fresher air.
Join COA in focusing on the outdoors, caring for the environment, and working together for the same blue sky.