Beijing, June 19, 2015 /PRNewswire/ -- Starting June 18, 2015, hotels under HNA Hotels Group began selling mooncakes to customers, with multiple events held across the country inviting VIP guests and media to sample the exquisite "Tangla Yaxiu's Flavors" mooncakes.
The launch event at the hotel lobby featured a display stand combining the Tangla Yaxiu mountain and snow lotus imagery, bringing a touch of summer coolness. The stand also showcased backpacks, bookshelves, and pen holders made from mooncake box materials, demonstrating the effect of reuse. The event opened with a passionate Tibetan dance, while the background music played the Tangla Yaxiu brand song, its melodious tune transporting attendees to the pristine land of Tibet. Attendants dressed in Hainan Airlines flight attendant uniforms and Tibetan attire presented the "Tangla Yaxiu's Flavors" mooncakes to the invited guests. The launch event also conveyed that the "Tangla Yaxiu's Flavors" mooncakes have been widely welcomed by food critics, media, and guests, signaling strong market potential for this product.
Mooncake booth setup site
"Tangla Yaxiu" is a key hotel brand developed by HNA Hotels Group. The name originates from a beautiful legend about the Nyenchen Tanglha Mountains, and the brand carries a message of blessing, safeguarding a serene habitat, and committing to delivering the most authentic quality service. The "Tangla Yaxiu's Flavors" series of mooncakes was uniformly and meticulously designed by the HNA Hotels Group headquarters, with health and environmental protection as its two main themes. While ensuring taste, the amount of oil added was reduced, and new low-sugar mooncakes were developed with a focus on nutrition and health. The packaging design uses eco-friendly paper, incorporating a reusable concept, and features snow mountains and lotuses as the main elements, offering guests a refreshing mooncake experience from the snowy plateau. In addition, the hotel group collaborated with Hainan Airlines to customize cloud-patterned corporate mooncakes, and specially launched lotus backpack-style mooncakes, divided into four tiers—He, Ya, Zhi, and Jing—available in Snow Lotus, Lotus, Cloud, and Lotus Backpack styles. While conveying the story of the Tangla Yaxiu brand, the goal is to allow customers to enjoy the ultimate taste of "Tangla Yaxiu's Flavors" mooncakes and have a variety of options for gifting to family and friends.
Sample promotional poster design