The founder discovered during a skydiving experience that while the parachute remained completely dry upon landing, his own clothes were soaked through.
He began to explore and research parachute fabric.
His curiosity fueled his creativity, and he successfully developed the first running functional apparel of NEWLINE using parachute material.
His background in the Air Force Special Forces, combined with military precision and rigor, along with years of running experience, led him to create a series of precise yet comfortable functional products.
This is the genetic blueprint of NEWLINE.
The Brand DNA of NEWLINE
Unparalleled Comfort + High Technology + Originality + Authenticity
A Short Chapter from the NEWLINE Story
From 1991 to 2003, NEWLINE was the European clothing development, design, and manufacturing partner for the ASICS brand
Brand Vision
In the hustle and bustle of life,
running is a precious luxury.
Precisely because it is so precious,
we won’t let our products dampen your enthusiasm for running.
Design
We have been collaborating with a trend color expert based in Denmark, who has lived in Paris for over 20 years.
With extensive expertise in global color trends and international experience, she forecasts upcoming color directions for major global brands.
She enjoys a fashion-oriented work and lifestyle, and her current clients include GAP (USA), COS (London), and NEWLINE (Denmark).
The focus is on crafting a stylish color story that suits the Danish original NEWLINE sportswear brand, which carries a strong Nordic historical and cultural identity.
MOTION Series
Personality + Contemporary + Color Palette + Functionality + Comfort
ICONIC Series
Functionality + Structure + Reflectiveness + Precision + Comfort
