7+2 Mall (www.7jia2.com), a website under Tianjin Qijia’er Technology Co., Ltd., specializes in the outdoor sports and independent travel markets, creating a one-stop shopping and experience platform for outdoor activities. Platform history (2009–present): The concept for 7+2 Mall was conceived in 2009, launched in 2010, and is among the earliest e-commerce platforms in the industry. It has now become the most influential comprehensive online trading platform in China’s outdoor sports sector, with over a hundred partner merchants and more than ten thousand products for sale.