On June 9, Liu Peng, Chairman of the Chinese Olympic Committee, said during a closed-door presentation to International Olympic Committee members in Lausanne, Switzerland: "Beijing's bid for the 2022 Winter Olympics will encourage 300 million people to participate in snow and ice sports, which will bring unprecedented opportunities for the sustainable development of the Olympic Movement and winter sports."
As the application process for the 2022 Winter Olympics enters a critical phase, winter sports are drawing increasing attention from the Chinese public. Snow sports, especially skiing, are gradually becoming part of the lives of Chinese travelers. Recently, Caissa Travel, a leading outbound travel service provider in China, held a press conference to announce its official entry into the overseas skiing tourism market and unveiled its new skiing sub-brand "Ski the World," aimingto deepen its presence in the global skiing tourism market and provide consumers with high-quality outbound skiing travel products.
According to a study conducted in Canada, the number of skiers in China increased from 10,000 in 1996 to 5 million in 2010. Currently, China’s skiing population exceeds 10 million.Among this vast potential consumer group, 80% of skiers are beginners, meaning they not only require basic services such as flights, hotels, and tickets during their overseas skiing trips but also need professional ski instruction and comprehensive supporting services.
The arrival of Ski the World will change the current fragmented procurement situation for outbound skiers. A one-stop service that includes transportation, accommodation, ski resort services, professional ski instructors, and guide services will make the overseas skiing experience for domestic skiing enthusiasts simpler, safer, and smoother. Currently, Ski the World has launched skiing products covering five continents, with destinations being world-class ski resorts favored by Chinese tourists, such as Japan, New Zealand, Switzerland, Austria, France, Italy, Canada, and the United States. "Ski the World" offers not just food, lodging, and travel services, but an integrated service combining travel and skiing. When designing its routes, "Ski the World" categorizes ski resorts and slopes by level, tailoring skiing trips to suit different guests. In addition, professional ski instructors and thoughtful supporting services are also among its strengths.
In establishing the sub-brand "Ski the World," Caissa Travel focused on attracting professionals and invited a group of industry insiders in skiing tourism. Among them, Mr. Li Zhenwu, a veteran expert in skiing education, will bring a professional and international management and operational model to Ski the World. Mr. Li Zhenwuhas been dedicated to research in the field of skiing for many years, accumulating30years of skiing teaching experience and obtaining instructor qualifications from the(PSIA)Professional Ski Instructors of America(CSIA)and theCanadian Ski Coaches Alliance,and has led coaching teams in numerous countries including Switzerland, France, Austria, Canada, the United States, and New Zealand.Withextensive skiing coaching experience,、professional management practice,and a deep understanding ofthe trends and current state of global recreational skiing,understandingMr. Li Zhenwuhas summarized a wealth of theoretical and practical insights on skiingand has implemented and refined them within the operations of the "Ski the World" team., and realized and refined through the operations of the “Slide Around the World” team.By launching this sub-brand focused on overseas skiing tourism, Caissa Travel chose Mr. Li Zhenwu and his team precisely to leverage their professional expertise in skiing tourism and related services, aiming to make an impact in the promising market of outbound skiing tourism in China.
At the press conference, the Caissa Travel sub-brand "Ski the World" also signed strategic cooperation agreements with the Swiss Tourism Board and Wanlong Ski Resort. Switzerland is home to several of the world’s top ski resorts and is one of the most beloved destinations for skiing enthusiasts. In the future,the Swiss National Tourism Board will work with "Ski the World" to promote Switzerland to Chinese tourists.The Jungfrau, Zermatt, Engelberg-Titlis, Davos, and St. Moritz ski resorts. In addition,this year, Longshan Ski Resort will collaborate with the Swiss Tourism Board to host the “Swiss Ski Carnival” event, aiming to promote skiing among Chinese tourists and introduce Swiss ski culture to China.
Accordingto dataprovided by the Swiss Tourism Board,China currently has an active skiing population of around 5 to 10 million people, which is expected to double by 2015. Of these, 35% plan to travel abroad within the next two years, conservatively estimated to reach 1.75 million people skiing overseas.And with the momentum of the Winter Olympics, this number will be far greater.
As skiing becomes more popular, Chinese enthusiasm for skiing abroad will gradually increase, “3and the goal of “getting 100 million people on the snow” is no longer a dream.Chen Xiaobing, President of Caissa Travel, said: “Winter sports have a long tradition, solid foundation, and broad prospects in China. Caissa Travel’s sub-brand ‘Ski the World’ emerges at the perfect convergence of the best era for China’s outbound tourism industry and the best era for China’s winter sports. What kind of amazing synergy will their collision produce? The kinetic energy unleashed when ‘cold resources’ drive ‘hot economies’ is immeasurable.”
(Source: Caissa Travel)
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