As consumer demands and marketing models evolve, the outdoor industry is also undergoing an "Outdoor+" revolution!ISPOAt the Shanghai Summer Exhibition, over 70% of the current exhibitors are traditional outdoor brands. By incorporating outdoor sports with new segments such as "travel services," "urban fitness," "water sports," and "sports trends," traditional boundaries are broken. Brands and retailers can then reconstruct a closed loop of the "outdoor+" lifestyle from a new perspective.
2015Year7Month2 4Day,27countries,354exhibitors,473brands will unveil their latest products and technologies at the newly launched multi-category sports exhibition platform —---ISPOISPO Shanghai Summer. As the summer edition of the world’s largest sports exhibition,ISPOISPO Shanghai Summer covers a total area ofISPOThe total area of the Shanghai Summer Exhibition reaches33000square meters. While further strengthening its outdoor sports advantages, it also gathers new summer categories such as extreme trends, urban fitness, water sports, and travel services. It integrates exhibition displays, interactive experiences, competitions, exchanges, and forum sharing. We have witnessedISPO BEIJINGgrow into the largestB2Bmulti-category sports platform in the Asia-Pacific region and received unanimous praise from the market. Therefore, the success ofISPO SHANGHAIhas been swift but not sudden. Its success once again proves the importance of expanding the market for the sports industry.
Why is this market so important and continues to grow rapidly? Firstly, China's economy remains in good shape, with more citizens able to spend more on leisure and entertainment. But more importantly, people’s health awareness and demand for sports are rising. Sports help maintain physical health and sharp awareness.
Globally, due to demographic changes, the relationship between fitness and health has become increasingly important. We are working for longer years, which means we need to stay healthy for a longer time. Exercise is key to maintaining health, and the earlier, the better. People who start exercising in childhood are more likely to maintain good physique and continue the habit into adulthood.
In addition, for the reasons mentioned above, the Chinese government also places particular emphasis on the development of mass sports and plans to get5hundred million people active in sports. What excites the market even more is that China aims to increase the proportion of the sports industry inGDPfrom0.6%to1%.
At the exhibition, you can see well-known enterprises as well as emerging brands and the latest trends and products they bring. The design of the multi-category platform allows new ideas and developments to collide, especially generating innovation in the crossover areas between categories.
The firstISPOISPO Shanghai Summer attracted includingMAMMUT(Mammoth),Fj(Arctic Fox),Black Diamond(Black Diamond),HIGHLAND CAMPER,KOLPING,OAKLEY,OSPREY(Gull),Camelbak(Camelback),Outdoor Research,Tecnica(Tecnica),SMARTWOOL,X-BIONICand other top international brands were prominently displayed, along with active participation from numerous well-known domestic brands such as Tittot, Himart, Auluke, EHE, Happy Fox,FOREAM, and Nitecore.LP,JOMA,2XU,KOVEA(Kovea),BIGPACK(Peak),HUWANS(Huwash), and other renowned international brands also made their first major push into the Chinese market.
Meanwhile, the summer product categories at this exhibition includedPoint65,Feathercraft,Clipper,Epic,Bateau,Adidas Swimwearand other water sports brands, as well asLifeFitness(Life Fitness),2XU,LP、Skins、Power Balanceand other fitness and sports brands.
During the inauguralISPO SHANGHAI, we will proudly launchISPO BRANDNEWthe Asian debut of the Emerging Brands Award !ISPO BRANDNEWis the world’s largest event for emerging sports goods brands, primarily showcasing and promoting innovative products and brands. Each year during the Munich-basedISPOexhibition, international experts select the best participants and shortlist nominees for the Emerging Brands Award. Through this competition,ISPOhas helped numerous brands grow from their early stages to achieving excellence in the industry, such asNixon, GoPro, andPOC, enabling them to establish a strong foothold in the sector !
In addition toBRANDNEW,ISPO SHANGHAIwill also present theISPO AWARDSports Design Award and theISPO TEXTRENDSFunctional Textiles Trend Award. The former is a design innovation award for the sports industry, with winning companies receiving support at the exhibition; the latter is aISPOplatform created for designers, product managers, and media to discover the latest functional materials and accessories for sportswear and outdoor apparel.
Beyond these platforms,ISPO SHANGHAIwill also organize a variety of concurrent events in themed zones, covering areas from water sports, extreme fashion, running and fitness, to outdoor tourism, among others. It will also host events such as the China Sports Industry Innovation Summit and the China Fitness Industry High-Level Forum. Even more notably,ISPOhas joined hands with the China International Fitness Convention (Fitness China) to strengthen cross-category exchanges among different types of sports.
ISPO SHANGHAI’s success would not have been possible without the strong support of key partners such as Audi, the European Outdoor Group (EOG), the China International Fitness Convention, China Sports Industry Co., Ltd., the China General Chamber of Commerce – Department Stores Association, and the World Federation of the Sporting Goods Industry !
The inauguralISPO SHANGHAIcreated a platform for cross-sector business opportunities and networking within the industry.ISPOalso looks forward to meeting you again at the next edition of2016, to be held on2,24 27.ISPO BEIJING。