The world’s leading brand in functional outdoor sports STL will make its debut this7month2to4, making a strong appearance at the first Asia(Summer)Sporting Goods & Fashion Expo (ISPO SHANGHAI 2015), presenting a completely new image after brand evolution. The booth at HallN3of the Shanghai New International Expo Centre 3.201is the LP booth of this ISPO SHANGHAI , not only unveiling STL brand’s top-tier products but also launchingSTLits latest product series; meanwhile, professionals specializing inSTLproducts will be on-site to provide explanations, allowing all sports enthusiasts to fully experience STL ’s brand-new outdoor sports experience that “leads the fashion-forward crowd.”
New Brand Experience:STLCreating the Largest Booth at ThisISPOExpo
With over forty years of history, the world’s most authoritative outdoor sports exhibition ISPO, will be held in Shanghai this year. The globally renowned professional brand in functional outdoor sports STL has specially created the largest booth at this expo, integrating comprehensive displays of professional outdoor gear and engaging interactive experiences within a massive400square-meter,5-meter-high booth. This offers both first-time expo attendees and industry elites a chance to witness the brand’s new look after evolution and to experience its philosophy of being “the leader of the fashion-forward crowd.” ISPO SHANGHAI this expoSTL the
Along with the brand’s evolution,STL The exhibition area will showcase the new-generation channel image, continuously creating a brand experience for consumers that allows them to enjoy product selection, learn professional sports performance knowledge, and even receive personalized outdoor gear solutions.
Major new products, making their grand debut:STLLatest product series
Meanwhile, as the highlight of this exhibition,STLthe brand-new full range of new products will be ISPO SHANGHAI officially launched, marking alsoSTLthe latest masterpiece following the brand’s evolution. The new products integrateSTLyears of outdoor sports performance R&D technology and expertise, featuring perfectly seamed knitted construction and compression technology, along with20kwaterproofing technology and10kbreathable technology, plus added seam taping—all filled with Hong Kong Weilong materials. The jackets come with additional functionalities such as high-compass design, two-way center front zipper, storm-proof smartphone pocket, specially designed ventilated hand protection, seasonal sleeve pockets, and a removable vest jacket. The pants offer extra features including an inner-adjustable waistband, detachable elements, faux leather pockets, special knee-area treatment for better protection. These new improvements help outdoor enthusiasts gain better protection, enhanced proprioception, and delayed fatigue, thereby unlocking the wearer’s full outdoor potential and significantly elevating outdoor performance. Visitors to the event will not only be among the first to witnessSTL ’s new outdoor experience but also have the chance to become STLtrendsetters in fashionable outdoor sports, personally experiencing STLoutdoor products and the boundless passion for outdoor adventure they bring.