[HowToTrip 2015 ISPO Exclusive Interview Report] The ISPO SHANGHAI 2015 Asia Outdoor & Fashion Trade Show officially opened today at the Shanghai New International Expo Centre. As the summer edition of the world’s largest sports exhibition ISPO in China, ISPO SHANGHAI covers a total area of 30,000 square meters and brings together more than 400 brands. While further enhancing its strength in outdoor sports, it also gathers new summer categories such as extreme trends, urban fitness, water sports, and travel services, integrating exhibition displays, interactive experiences, competitions, exchanges, and forums. Notable outdoor brands such as Mammut (Mammut), Fj...
During the exhibition, HowToTrip intervieweditMammutMammut’s Global Chief Sales Officer,(Chief Sales Officer) Mr. Andreas Kesslerand the following is the full interview transcript.
Mr. Andreas Kessler:This time we’ve brought a lightweight climbing helmet; our Limit Series is our flagship professional category. Unlike other brands, we offer integrated Gore-Tex-texjackets; including ultra-lightweight clothing that can be packed down to a very small size; additionally, the spring/summer footwear collection features a completely new design — both in terms of concept and materials, it’s significantly different from previous collections.
New Mammut products:
