[Green Field Network 2015 ISPO Interview Report] ISPO SHANGHAI 2015, the Asia Sportswear & Fashion Exhibition, grandly opened on July 2 at the Shanghai New International Expo Centre.
During this exhibition, LP Support China launched its latest creation, the EmbioZ Energizing Compression Series, in China and held its premiere launch event.During the launch event, Green Field Network interviewed LP’s Marketing Director Julie Yang Yuqi. The following is the full interview transcript.
Green Field Network: What new products and technologies have you brought to this ISPO exhibition? Can you tell us more specifically?
Julie:
This time, LP took advantage of the ISPO SHANGHAI exhibition to launch its latest product, the EmbioZ Energizing Compression Series, which includes men’s and women’s compression apparel, as well as specialized compression sleeves and socks that target specific body areas. The full series consists of 16 products, offering domestic athletes a brand-new, unrestrained and fearless sports experience.
Through multiple high-tech features such as the Core Stability System, Temperature Control System, and seamless knitting technology, it effectively unlocks users’ athletic potential and enhances performance.
LP’s uniqueCore Stability Systemutilizes a distinctive design of efficient power strips and 3D cushioning zones. Based on LP’s in-depth research into human muscle groups, the compression technology provides stable pressure on the circulatory system and leverages the pumping action of muscle contractions during movement. This helps athletes precisely control limb movements, strengthens muscle power and explosive force, improves athletic sensitivity, prevents injuries, and extends peak performance.
LP has developed aTemperature Control Systemfor the EmbioZ Energizing Compression Series to regulate temperature and humidity, ensuring athletes maintain a comfortable wearing experience even during extended training. Maintaining body temperature balance is crucial during training or competition. The heat and moisture generated by intense exercise can accumulate on the body's surface, causing discomfort and affecting muscle function and performance. The unique wicking and highly breathable design efficiently removes sweat and regulates body temperature; the 3D airflow regulation zones allow air to freely pass through 3D perforations, accelerating moisture transfer and keeping you dry and comfortable even during prolonged activity.
In addition, the EmbioZ Energizing Compression Series adopts an integrated seamless knitting technology, eliminating the friction caused by stitched fabric panels. Even during intense exercise, you won’t feel the friction between seams and skin, significantly improving comfort and providing invisible protection—allowing athletes to perform at their best and unlock unlimited potential.
Green Field Network: What is the design philosophy behind the products? What advantages do they have compared to similar products?
Julie:
The new EmbioZ Energizing Compression Series incorporates a technological concept that goes beyond ordinary sports compression wear. From the outset, the design primarily focuses on how to enhance the wearer’s athletic performance, aiming to help athletes explore their potential and improve performance in the lightest and most efficient way possible.
With three decades of accumulated experience in sports protection R&D and sports medicine, LP understands athletes’ desire to push boundaries and achieve self-breakthroughs on the field. These insights from sports enthusiasts are key to LP’s development of the Energizing Compression Series.
Most regular sports compression wear emphasizes a snug fit and quick-drying properties but pays little attention to the specific needs of the human body during movement. LP’s Energizing Compression Series enhances muscle strength and explosive force, coordinates and stabilizes limb movements, and even reduces muscle fatigue. It is a product designed specifically for sports enthusiasts who pursue performance and self-improvement.
Green Field Network: What market activities do you have planned for 2015?
Julie:
LP will promote its potential-unlocking products rooted in proactive protection this year.
At ISPO SHANGHAI, we held the full series launch of the EmbioZ Energizing Compression line, and in the second half of the year, we will introduce new lightweight energizing products.
LP has progressively completed the construction of its digital self-media platforms this year. Through our new official website and social media channels, we will further expand the brand’s influence and engagement within the sports enthusiast community.
At the same time, LP has also established direct-to-consumer digital stores on Tmall and WeChat, creating a fully integrated omnichannel brand experience both online and offline.
Green Field Network: What is your view on the Chinese sports equipment market?
Julie:
As public awareness of sports and fitness continues to grow in China, sports have become integrated into people’s daily lives and are now part of modern lifestyles.
Just as this year's ISPO decided to hold its first Summer Sports & Fashion Exhibition in Shanghai, it observed that sportswear brands need to respond more proactively to the rapid evolution of consumer sports behavior.
From outdoor sports to emerging and widely popular urban sports, we believe that China's sports market will gain further growth momentum under the trends of segmentation and fashionization.
Green Field Network:What are your development expectations and goals for the Chinese market in 2015?
Julie:
With the launch of our flagship new product — the EmbioZ Potential Unleashing series this year, LP will incorporate the concept of potential unleashing into the brand’s product system, marking LP’s official evolution from a traditional sports protection expert to a leading functional sports brand.
We hope that through the continuous rollout of new products, all sports enthusiasts will understand the sports philosophy promoted by LP: not only comprehensive protection but also potential unleashing, so you can enjoy sports unbound and fearless.
In 2015, LP will reach an important milestone as it celebrates its 30th anniversary. Therefore, throughout the year, LP will bring more surprising brand experiences to all sports lovers step by step through product system upgrades and channel layout enhancements.
For more reports on LP, please click:
Unbound and Fearless, Enjoy the Passion of Sports — LP Makes a Stunning Debut at ISPO SHANGHAI 2015
Unleash Athletic Potential, Explore Sporting Limits — The Launch of LP’s Latest Masterpiece, the EmbioZ Energizing Compression Series in China