[Green Field Network 2015 ISPO Interview Report] The ISPO SHANGHAI 2015 Asia Outdoor & Fashion Trade Show grandly opened on July 2 at the Shanghai New International Expo Centre.
This exhibition marked the first appearance of the Onewaysport brand.Green Field Network interviewed Onewaysport Design Director Chen Zhiming. The following is the full interview transcript.
Green Field Network: What new products and technologies did you bring to this year’sISPOShanghai show?OnewaysportChen Zhiming: This is our first time participating in the exhibition. We brought products from both Korea and China. In China, we are mainly showcasing our Moss Color series. This series features a high-end style with moss tones and bamboo patterns, and there has been a significant improvement in materials and wood selection compared to previous versions. It will be well received by domestic outdoor enthusiasts.
Green Field Network: So, what does your product line mainly include?
Chen Zhiming: Our products are primarily outdoor foldable furniture, covering both camping and road trip use, mainly metal tables and chairs. Future products will also include foldable barbecue grills and utensils.OnewaysportGreen Field Network: Will your product line expand into regular outdoor hiking activities, such as cycling?
Chen Zhiming: Yes, our product line will include outdoor tableware that is easy to carry, and outdoor stoves will be gradually launched for sale in China. Currently, the focus is mainly on road trips and car lifestyle.
Green Field Network: There are many similar products on the market now. What products and technologies would you recommend?
Chen Zhiming: Our brand has fifteen years of production history in the industry. The highlights of our products are portability and durability. In terms of after-sales service, we offer a five-year warranty. Within five years of use, if any damage occurs, customers can have their products repaired or replaced at our service centers. We are the only brand in China that can make this promise, which is based on our confidence in product quality. We also hope to lead the trend of lightweight yet sturdy outdoor products.
Green Field Network: What are your market and product promotion plans for the second half of the year?OnewaysportChen Zhiming: In the second half of the year, we will collaborate with several RV brands to organize outdoor events. We are currently sponsoring a road-trip singer and are the national tour sponsor for their concerts. We hope to combine with RV-related activities to promote our products.
Green Field Network: What is your view on the outdoor furniture market in China?
Chen Zhiming: Currently, the market for outdoor travel in family or group settings in China is growing every year. We believe there will be a [growth rate] over the next two years, and we are very confident in the domestic market.OnewaysportGreen Field Network: Do you have any major development plans in the near future?2015Chen Zhiming: While conducting market promotion, we will increase our offline agents and open physical stores across the country. We hope to make our products more accessible to consumers through showrooms and promote them more quickly.
Onewaysport New Products:
Green Field Network: What’s your take on the outdoor furniture market in China?
Chen Zhiming: Currently, the domestic market for outdoor travel—whether by families or groups—is growing every year. We believe that within the next two years, there will be80%a growth rate, and we are very confident about the domestic market.
Green Field Network:OnewaysportDo you have any major development plans coming up soon?
Chen Zhiming: While carrying out marketing efforts, we will also increase our offline agents and open physical stores across the country. We hope to make our products more accessible to consumers through showroom centers and promote them more quickly.
Onewaysport New Products:
