Currently, an increasing number of Chinese people are choosing to vacation overseas, and overseas spending has also been on a continuous rise. According to incomplete statistics, the amount of overseas spending by Chinese citizens surpassed the 1 trillion yuan “milestone” in 2014. Recently, CMB Credit Card’s three major overseas destination campaigns — “Very America,” “Very Europe,” and “Very Hong Kong” — have been relaunched with an upgrade. Paired with “one-stop” overseas spending services and a global consumption network centered around the All-in-One Currency Credit Card, they are the first to ignite the summer overseas spending market.
“Very Travel” Campaign: Creating a Home Turf for Overseas Spending
Based on a deep understanding of overseas spending trends, China Merchants Bank Credit Card began laying out its overseas market as early as 2002 by launching the Very Travel series of activities. After years of continuous operation and business upgrades — expanding from the earliest Very Singapore to today’s popular overseas tourism destinations — CMB Credit Card has taken the lead in completing its layout across the world’s major consumer markets and successfully created a “home turf for overseas spending.”
In 2014, CMB Credit Card launched the All-in-One Currency International Credit Card, which is truly a “blessing” for cardholders who frequently spend abroad. Now, with just one CMB All-in-One Currency Card, no matter which country you visit, you can enjoy “foreign currency spending anywhere in the world with repayment in RMB,” while also exempting you from the widely concerned 1.5% currency conversion fee typically charged by international organizations.
To date, CMB All-in-One Currency Cards have been issued cumulatively to over 2 million users, covering more than 200 countries and regions globally, along with 36 million affiliated merchants through the VISA network, building a more extensive global consumption network for cardholders. The All-in-One Currency Platinum Card, launched at the end of the same year, not only retains all the “advantages” of the All-in-One Currency Card but also offers premium cardholders more exclusive benefits tailored for overseas spending.
In addition, overseas card security has always been a major “pain point” for those making purchases abroad. CMB Credit Card, known for its considerate service and secure payments, has introduced a range of services centered around the All-in-One Currency Card, including global emergency card loss reporting, overseas cash withdrawals, and emergency replacement cards abroad. It also provides multiple layers of security such as intelligent WeChat customer service spending alerts, 24-hour abnormal spending monitoring, email notifications of spending details, and lost card protection services.
Chinese consumers, who are becoming increasingly independent and discerning, are constantly comparing and selecting the best options, and their consumption attitudes and perspectives are undergoing tremendous changes. As the leading brand in China’s credit card industry, CMB Credit Card, through 13 years of dedicated development, holds over 25% of the market share in overseas credit card spending, consistently leading the industry and becoming the go-to brand for overseas credit card spending.