The 10th Asia Outdoor Trade Show will be held from July 23 to 26, coinciding with the grand celebration of its 10th anniversary. At the same time, 7+2 has officially established a strategic partnership with the Asia Outdoor Show to jointly promote the concept of "Smart Outdoor." On July 24, 2015, from 2:00–3:30 pm, 7+2 and the Asia Outdoor Show will jointly host an official press conference in the 5A Landing Hall (Opening Ceremony Stage Area). The event will warmly invite industry partners and media professionals to officially unveil the forward-looking concept of the "Internet + Outdoor Industry Chain" to the entire outdoor sector.
At this exhibition, 7+2 will bring a real-life simulation environment of "Smart Outdoor" to its booth, offering manufacturers, brands, retailers, and outdoor enthusiasts a grand and intuitive DEMO experience. The exhibition area is divided into four zones: Brand Zone, Retail Zone, Evaluation Zone, and Enthusiast Zone. These four zones run through 7+2’s project displays. The projects under 7+2 will correspond one by one to the seven highest peaks in the "7+2" outdoor summit challenge.
Brand and Retail Activities: (Throughout the 7+2 booth from July 23–26) For brands and retailers, 7+2 has respectively launched brand management software and retail management software, advocating that brands and outdoor stores leverage advanced internet tools for collaborative development. We will grant the first 100 brands (Brand Experts) or stores (Retail Managers) that sign letters of intent the privilege of three years’ free usage, along with exquisite gifts.
Offline Gathering: (Saturday, July 25, 6–10 pm) A "7+2 Partners Appreciation Dinner & Equipment Cool Phase I Evaluation Expert Certification Award Ceremony" will be held near the exhibition venue (hotel to be confirmed). Seats are limited, so please stay tuned for follow-up registration notices.
During this exhibition, Equipment Cool, 7+2’s emerging media platform for outdoor gear, will provide in-depth coverage and video reviews of new products from exhibitors. Equipment Cool shoulders the important task of market promotion and, as the first media platform to openly connect brands directly with users, has gained strong support from gear enthusiasts and recognition from brands since its launch.
In just half a year, Equipment Cool has assembled the most professional and high-caliber team of video reviewers in China. They excel in photography and video production, possess outstanding writing skills, and maintain excellent professionalism, continuously contributing high-quality evaluation reports to the platform. Equipment Cool will bring its historically collaborative top-tier video review reports and reviewer team to the Asia Outdoor Show to meet with outdoor enthusiasts and exhibitors, and will officially certify members of the Equipment Cool review team by issuing certificates.
Please remember, the 7+2 (Equipment Cool) booth number at this Asia Outdoor Show is 6.6710. Fully prepared and ready to impress — see you there.