On July 17, Guangxi Bama Platinum Spring Natural Mineral Water Co., Ltd. held a media conference at the Shanghai New Development Asia Pacific JW Marriott Hotel to announce the official launch of "Bama Platinum Spring"！This event marks the debut of this brand-new product on the market. Currently, water sourced from the Bama region is sold at prices as high as around 8 RMB per 500ML, while the suggested retail price of Bama Platinum Spring is only 3–4 RMB per 500ML. The arrival of Bama Platinum Spring is set to disrupt the established market landscape of Bama water and even the mid-to-high-end water segment, emerging as a dynamic new player in the beverage market.
During the ice-breaking ceremony, Ding Furu, Chairman of New Development Group; Xiong Chaofu, Director of the Standing Committee of the Bama Yao Autonomous County People's Congress and Head of the Bama County Industrial Leadership Group; Shao Xinghua, President of New Development Group; Han Wenshu, Chairman and General Manager of China City Construction Management Co., Ltd. under China City Construction Holdings Group; Qian Jianguo, Executive Director of Guangxi Bama Platinum Spring Natural Mineral Water Co., Ltd.; Zhou Jing, General Manager of Beijing Chaopishenglong Trading Co., Ltd.; Geng Guangzhao, Chairman of Shanghai Qingkui E-commerce Co., Ltd.; and Hu Yajun, General Manager of Guangxi Bama Platinum Spring Natural Mineral Water Co., Ltd., jointly shattered an ice sculpture symbolizing the annual sales target of 1 million tons, signifying the promising sales prospects of Bama Platinum Spring following its launch.