On July 23, the four-day 2015 Asia Outdoor Exhibition officially kicked off at the Nanjing International Expo Center, with China’s leading outdoor brand, Explorer, participating prominently. Booth number: 5.1500. On the morning of the 24th, the renaming launch ceremony of “Explorer Holding Group Co., Ltd.” was held at the exhibition site. In addition, the brand’s new season of skiwear, windbreakers, and outdoor running products were also on display, with a rich array of activities giving visitors a taste of the wonders of the outdoors.
Explorer Holding Group Co., Ltd. holds renaming launch ceremony
At 11:00 a.m. on July 24, Explorer Holding Group Co., Ltd. held its renaming launch ceremony. Guests in attendance included COA Secretary-General Zhang Jida, Asia Outdoor Exhibition Project Director Li Hao, Explorer Founder, Group Chairman and CEO Sheng Faqiang, Explorer Travel Business Group President Zhen Hao, and Explorer Sports Business Group President Zhang Tao.
▲Outdoor Running Series
In addition, Explorer’s new outdoor running products also caught the attention of the crowd. The brand’s running jackets are made with TiEF SKIN fabric, using 20D ultra-lightweight elastic fibers for comfortable wear and free movement; UPF>50, offering super UV protection and high breathability, blocking 99% of skin-damaging ultraviolet rays; moisture-wicking and quick-drying; zippered inner mesh design enhances ventilation; reflective prints improve safety during night runs. In the future, Explorer will provide outdoor activity services for running enthusiasts through a comprehensive running solution that combines “running routes + product packages.”
Looking across the entire exhibition, from the thoughtfully arranged exhibition areas to the high-tech new outdoor gear, and on to the lively interactive activities, there was excitement everywhere. For Explorer, 2015 is a year of great significance—not only marking its courageous 16th year of strides forward, but also a pivotal year in which, guided by internet thinking, it established three major business groups—Outdoor, Travel, and Sports—and advanced its user-centered strategy to build the “Explorer Ecosystem.” Explorer will continue to move forward bravely, driven by entrepreneurial passion and dreams.