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China Outdoor Brand Alliance Co., Ltd. (abbreviated as COA):
The “China Outdoor Brand Alliance Co., Ltd.” was officially established. This company is positioned as a non-profit organization and serves as the permanent operating body of COA. Current brands operated by COA members include: ACANU, DISCOVERY, HALTI, KAILAS, LEKI, LOWA, MEINDL, MOBIGARDEN, NORTHLAND, SCALER, TOREAD, and VAUDE. These are domestic and international brands in the Chinese outdoor market that actively support the development of the outdoor industry and initiated COA based on their shared belief in win-win cooperation.