The sky is high for birds to fly, the sea is wide for fish to leap—"I Fly"—the world’s leading brand in outdoor leisure equipment...

In 2014, I Fly entered the Chinese market, focusing on the family-oriented, self-drive outdoor leisure, and fishing gear segments. It dispatched design teams from Germany and the United States to reside in Hangzhou, collaborating with Chinese designers to localize and develop products. Now, I Fly is participating in the Asia Outdoor Show, "Unleash your spirit, We fly！"

As George Harrison once sang, "If you don't know where you're going, any road will take you there." A passion for the outdoor life is innate in everyone, a shared pursuit of both reason and emotion. Deep inside every person lies a longing—a desire to embrace nature and set their spirits free.

Nowadays, with the widespread popularity of trunk culture, people’s yearning for freedom and nature has gradually expanded.I Fly (Westfield Outdoor)was born out of this very sentiment. As a first-time exhibitor at the Asia Outdoor Show, I Fly advocates that everyone can take part in outdoor leisure life.

I Flyis committed to a lifestyle of fun, freedom, fashion, ease, sharing, and spontaneity in outdoor recreation. Championing family camping and self-drive camping culture, I Fly is dedicated to popularizing outdoor leisure activities and car trunk culture among Chinese families. With a focus on R&D and design, the company infuses its outdoor camping gear with the comfort of home. I Fly currently offers core products such as self-driving gear, camping equipment, outdoor backpacks, and fishing gear. By combining sensory experiences with exceptional comfort, I Fly immerses outdoor enthusiasts in their own carefree journeys.

I Flyoriginated in the late 1980s, when a group of outdoor enthusiasts in Indiana, USA, became frustrated with the market's inability to meet their personalized, professional needs. They began obsessively modifying various types of outdoor gear themselves. This spirit of specialized and personalized product development continues to this day. With professional design and superior quality, Westfield Outdoor has established long-term strategic partnerships with major retail channels in Europe and America, including REI, LL BEAN, COSTCO, Decathlon, and Sams, and has now become the world’s largest supplier of outdoor gear.