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Creating an Outdoor Snack Culture – An Exclusive Interview with Guo Haitao, Founder of Ailuke Brand

Published: 2026-09-25 👁 100 views
Last updated 2026-09-25 — We are trying to combine Chinese and Western dining cultures. When users go outdoors, we offer them a complete solution. We aim to create this kind of concept for consumers. And the core of these concepts comes from our lives, from our desire for a better life. ...
In 2015, coinciding with the 10th anniversary of the Asia Outdoor Show, Green Field Network actively participated in every event and brought exciting coverage to the scene.

During the exhibition, Green Field Network conducted an exclusive interview with Guo Haitao, founder of the Ailuke brand.

In these past two months, we launched a new product, the “Steak Pot.” We are trying to create a simple culture. Actually, sometimes when you go outdoors, you might just want to eat some meat and eggs. So this year we have been strongly promoting the concept of a “simple culture,” and the steak pot came about as a result. Moreover, it incorporates technology — for example, the coating inside the pot is ceramic, which is very suitable for frying steak. Additionally, our new product this year, the “Coffee Pot,” is another attempt to combine Chinese and Western dining cultures. When users go outdoors, we offer them a complete solution. We aim to create this kind of concept for consumers. And the core of these concepts comes from our lives, from our desire for a better life.


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