2015Year7Month23-26Day, the 10th Asia Outdoor Exhibition grandly opened at the Nanjing International Expo Center. After ten years of development (2006-2015), the Asia Outdoor Exhibition has now become the world’s third-largest professional outdoor products exhibition in terms of scale and number of exhibitors, second only to the European Outdoor Show and the Outdoor Retailer Show in Salt Lake City, USA. This year, the exhibition covers an area of over5square meters, with more than500exhibitors. As one of the largest outdoor events in China, outdoor enthusiasts from all over the country gather here every year to exchange and share their latest achievements and discuss new trends in industry development.
Following its stunning debut at the European Outdoor Show, Kailas, the leading brand in professional outdoor gear, once again made a strong appearance at the Asia Outdoor Exhibition with itsprofessional climbing products. At Booth 6.4300 in Hall 6 of the Nanjing International Expo Center, Kailas not only provided outdoor enthusiasts with a comprehensive platform for experience and exchange, but also showcased the latest and most cutting-edge trends in outdoor development. The exhibition area featuredBooth 6.4300 in Hall 6: Kailas not only provides outdoor enthusiasts with a comprehensive platform for experience and exchange, but also showcases the latest and most cutting-edge trends in outdoor development. Within the exhibition area,a wide array of functional footwear and equipment, including flagship products such as trail running shoes, FlexShell windproof fleece jackets, Mountain600 alpine down sleeping bags, Aegis climbing helmets, professional hiking backpacks, Mutant35L technical climbing backpacks, Entheos technical ice axes, and Swift ice screws, each with unique features and advanced technology. These attracted numerous outdoor enthusiasts for visits and inquiries. For a time, the professionalism, quality, color schemes, and designs of Kailas products became hot topics of discussion, earning widespread acclaim.
International organizations and national teams with equally stringent safety standards — including the International Federation of Sport Climbing (IFSC), the U.S. National Team, the Australian National Team, and the Chinese National Team — have successively signed sponsorship agreements with Kailas for safety equipment and apparel, drawn by its professional zero-accident quality assurance. Currently, the Kailas team has identified several highly innovative product directions in the industry and will gather the world’s top climbers for brainstorming sessions to launch a new round of product development.
Amidst the overwhelming array of exhibits, Kailas not only brought a fresh visual impact to the industry, but also upheld the spirit of sharing and exchange. With its brand culture as the foundation and the spirit of professional climbing and continuous improvement, it carried forward and promoted its over ten-year journey dedicated to advancing the climbing cause in China. During the exhibition,7major themed activities:including the "World Champion Zhong Qixin Meet-and-Greet," theCOACH K "Signing Ceremony," "The Beauty of the Outdoors Through the Lens," the2015"Everest Expedition Story of the Chinese Women's Everest South Side Team," "The Story of 'Hong Kong100'," "Looking Up from the Crag," and "Battle Hymn of Ice and Snow — Where Are You Running?" were held in succession. In addition,7on25-26, the Kailas Asia Outdoor Exhibition Dry Tooling Challenge was launched simultaneously.
The influx of visitors to the event kept the atmosphere at all activity segments consistently lively. Fans had the chance to meet climbing icons like Zhong Qixin, Wang Qinghua, and Zhao Zhongjun up close, listening to the stories behind the paths they walked, the mountains they climbed, and the cliffs they scaled... The rich and exciting content offered audiences not just a visual and auditory feast, but also a spiritual cleansing.
This edition of the Asia Outdoor Exhibition, whether in terms of booth layout or the execution of various activities, reflects Kailas as the most professional brand in the climbing community. Backed by solid technological strength and a powerful R&D team, it stands up to the scrutiny of tens of thousands of professional visitors. Leveraging this platform, Kailas helps more people understand, appreciate, and even fall in love with climbing, providing favorable conditions for the development of China’s climbing industry.
