2015Year7Month28Day, The North Face held its2016Spring/Summer New Product Order Meeting in Beijing’s Wendu Water City. Executives from The North Face and dealers from across the country attended the event. At this new product launch, The North Face focused on user experience to comprehensively enhance products and services. Through the synergistic development of its three major business segments—outdoor, sports, and travel—it aims to further solidify its outdoor gear business and is committed to providing safe and comfortable outdoor equipment for outdoor enthusiasts.
The North Face also launched a brand-new outdoor running product series. The running jackets featureTiEF SKINfabric made from20Dultra-lightweight elastic fibers, offering comfort and freedom of movement. They provide superior sun protection, exceptional breathability, and block99%skin-damaging UV rays. The fabric is quick-drying and moisture-wicking. The inner zipper mesh design enhances ventilation, and reflective prints improve safety during night runs.
In addition, as public interest in the Winter Olympics and winter sports continues to grow, The North Face has also introduced a new ski product line, with actor Xia Yu serving as the spokesperson for the series. This product line includes ski jackets, ski goggles, ski hats, ski gloves, and more. The designs feature printed color blocks, offer strong warmth retention, and combine fashion with a high-tech feel.
As the cornerstone business of the The North Face Group, the outdoor gear segment will continue to pursue technological innovation, providing safe and comfortable outdoor equipment for the brave and adventurous. With the synergistic development of its three major business segments, it will keep making bold breakthroughs and achieving remarkable transformations.