On August 1, 2015, the first scenic-area affiliated store of Sanfo Outdoor Products Co., Ltd., the Xiangshan Store, grandly opened with the support of the Haidian District Government and the Xiangshan Scenic Area. Chen Shuang, the District Chief of Haidian, Feng Jun, Director of the District Tourism Commission, as well as Qian Jinchao, Director of Xiangshan Park, and Zong Bo, Deputy Director, also attended the site to cut the ribbon for the store's opening.
Where there are mountains, there is bound to be outdoor activity. It is believed that this partnership between Sanfo and Xiangshan will strongly promote the future development ofmass hiking activitiesin Haidian District.
Sanfo Ultra Energy Xiangshan Trail Run – Just for those who love trail running
Every race is a challenge for participants – more often against themselves than against fellow runners. For organizers, it’s more like a battle, from the preparatory phase, to the on-site execution, and through to the wrap-up stage – each phase is its own campaign. Sanfo Outdoor Sports Management Co., Ltd. has evolved from initially serving only its own brand events to now operating four independently organized national events. From triathlons to half-marathon mountain races, they organize and execute events at a very high standard. They also assist with over 15 corporate events and large-scale activities annually, covering a diverse range of types including trail runs, hikes, marathons, and triathlons. Although all events share many similarities, each race is entirely unique – differing in course, participants, region, and activity type, requiring the team to have strong coordination skills.
The “Xiangshan Ultra Energy Trail Run” is a beginner-level mountain outdoor race specially tailored for Xiangshan by Sanfo Outdoor Sports Management Co. Though it’s designed as an entry-level event, it is by no means easy. The fourth edition of the race saw the highest number of participants to date, with many returning for their second or third time, and others coming on the recommendation of friends. It is believed this race will become a classic in the future, inspiring more running enthusiasts to fall in love with trail running.
For many hardcore athletes, although the race distance is short, the standards are definitely not low. The organizers provided timing chips from Neusoft, allowing each participant to instantly access their finish time and ranking via the Neusoft Saik mobile app after the race. There was also an abundant and varied supply of energy and refreshments from Yeexingjia, where athletes could self-serve according to their needs, creating a homely atmosphere. Additionally, champion athletes received high-tech performance apparel from X-BIONIC, while repeat champions were supported by Technica trail running shoes. Jie Yoga offered professional post-race relaxation sessions, and A+ Sports Academy delivered high-level pre-race warm-ups – all of which elevated this seemingly compact event to a high-standard level. It’s no wonder so many professional runners took part. In the just-concluded fourth edition, male champion Guo Xianglong achieved a remarkable time of 58 minutes – his personal best marathon time is 2 hours and 30 minutes. Female champion Chen Linming, who won with a time of 1 hour and 6 minutes, is equally impressive, with a personal best marathon time of 2 hours and 40 minutes.