The launch ceremony of the second season of the 2015 National Brand Cars Yichang Self-Drive Tour – "Fall in Love with Yichang, Scenic Drive Festival" was held on August 1 at the Three Gorges Dam Tourist Area in Yichang.
In April of this year, over 500 car owners had already participated in the first "Fall in Love with Yichang, Drive Freely" event. This year’s "Fall in Love with Yichang · Scenic Drive Festival" is a special "Cool Action" jointly launched by the Yichang Tourism Bureau, building on the market enthusiasm from the first season of the self-drive tour. Partnering with the Three Gorges Dam Tourist Area and the Chao Tian Hou Drift, along with two major auto clubs – the Hubei CS75 Official Car Club and the Wuhan Da Chu Han Shi 3008 Car Club – the festival targets the summer market. It offers an outdoor self-driving carnival feast that combines sightseeing, camping, barbecues, rafting, and many other activities.