Fuzhou Turning Point Outdoor Products Co., Ltd. is a U.S.-invested enterprise dedicated to producing high-quality outdoor gear. The company independently researches and develops its products, constantly innovates, and has applied for multiple domestic and international patents for various outdoor tools, which are sold both domestically and abroad. At the same time, the company also imports outdoor products from other foreign brands.
The company’s outdoor brand, Turning Point, has received widespread praise among outdoor enthusiasts. Its main products include: outdoor equipment, shovels, spades, and knives. In the 2015 Asia Outdoor Exhibition, Greenfield had the honor of interviewing Mr. Lin Yanyou, General Manager of Turning Point Outdoor. Now, let’s take a closer look at the latest updates from Turning Point Outdoor.
L: The unique blade design of Turning PointofCan you share with us the inspiration behind its design?
Z: Beyond practicality, we want our product designs to pursue fashion as well. That’s why we broke through the conventional shovel blade form, refined it over and over, and only after much deliberation did we create the uniquely shaped blade you see today.
L:The Zhuque Knife has a very unique shape. Could you share the inspiration behind its design?
Z: The overall design of the Zhuque Knife was initially based onthe product’s own requirements — the performance attributes, functionality, and practicality that an outdoor enthusiast would need in a knife under extremely harsh field conditions.Once all functional needs were met, the Zhuque Knife had already taken on a preliminary form.At the sametime, we noticedthat theouter contour of the knife bore a striking resemblance to the silhouette of a bird.Therefore,we further refined and polished its shape, and eventually the Zhuque Knife was born.
L:Who is the Zhuque Knife aimed at, and what extreme environments is it suitable for?
Z: It can be said that the functionality of the Zhuque Knife is one of its defining features. Its uses can be divided into several categories, including: cutting tough fiber materials such as ropes and vines; digging soil, carving tent drainage ditches; and even chopping plant roots or trees when in survival situations in the wild — the Zhuque Knife can handle all of these with ease, performing like cutting iron like mud. In short, the Zhuque Knife offers comprehensive and versatile functionality. Not only that, but its foldable and transformable features are another major highlight. New users may not discover all its capabilities at first, but as they explore more, the Zhuque Knife will continue to offer delightful surprises. With all the essential survival needs covered, I can say that the Zhuque Knife is suitable for all outdoor enthusiasts — including mountaineering, hiking, rock climbing, and more.
L: In a market where outdoor products are constantly evolving, how does Turning Point maintain its competitive edge and continue to grow?
Z: Quality, development, and innovation. High product quality is the standard of a company’s integrity. Continuously evolving and seeking innovation during development is the foundation for a company or product not being surpassed by others. To stay ahead, you cannot succeed without these three elements. These are the goals Turning Point has always strived for and the beliefs it has consistently upheld.
L: What new products and highlights did Turning Point introduce at the exhibition?
Z: We introduced a new material — carbon fiber.15This year marks the first time Turning Point Outdoor has used carbon fiber as a material for any of its products in China. Prior to this, the company had been using aluminum for similar product types. As you know, winters in the north can be quite cold, and if aluminum continues to be used for shovel handles, consumers would find the product uncomfortably cold to the touch. By switching to carbon fiber, not only is the cold sensation eliminated, but the feel of the product is also improved — it fits the hand comfortably, and it’s also significantly lighter. This human-centered consideration ensures a better outdoor living experience for consumers.
L: What is the innovative approach behind Turning Point’s new products, and what new breakthroughs can we expect?
Z: Practice — finding inspiration and exploring innovation through practice. We use whichever structure or material is best suited to our products, and we develop it into our next innovative product.