No more queueing for boarding passes? China West Air has officially launched a “Priority Check-in Service.” Passengers departing from Chongqing, Zhengzhou, or Quanzhou can book their flights and then call 950716 to make a reservation two days before departure until two hours before takeoff to get their boarding passes in advance. This service was launched during the peak summer travel season, not only saving passengers time and avoiding complicated procedures, but also allowing them to enjoy more efficient service.
China West Air upgrades its service backend to facilitate new product development
This latest Priority Check-in Service from China West Air is actually the second generation of the priority check-in offering. While the benefits remain unchanged, the check-in support process has been further optimized, giving passengers more flexible purchasing options and better service guarantees. Speaking of guarantees, this leads us to the upgrade of China West Air’s support system. As the saying goes, “One minute on stage takes ten years of practice off stage.” Since its transformation into a low-cost carrier in 2014, China West Air has introduced a range of services for personalized and stress-free travel, such as in-flight meals, excess baggage, and premium lounges. To ensure the smooth and efficient operation of these new services, China West Air expanded its telephone service coverage and built a more inclusive new website (www.westair.cn). The new website and customer service center provide service assurance for China West Air’s offerings while also spurring the airline to explore even more new services. For example, the upcoming launch of “Flight + Hotel + Attraction” (a one-stop service for flight tickets, hotel bookings, and attraction tickets), which will go live in the near future, will allow travelers to purchase everything in one place via the China West Air official website, greatly facilitating their journey.
How can low-cost airline services develop their own unique characteristics?
In addition to upgraded support, another key factor restricting the development of low-cost airline services in China is — innovation. The rise of low-cost air travel in China happened relatively late, and consumers are still in the familiarization phase. Exactly what kind of services passengers need onboard is something every passenger might answer differently—there are a thousand answers for a thousand passengers. In terms of product innovation, how Chinese low-cost airlines can make a breakthrough is a challenge the entire aviation industry is facing. One thing worth highlighting is that “data” is often not associated with airlines, but it is undeniable that every airline possesses a vast amount of data covering extensive information. Airlines can absolutely leverage big data analysis to roll out distinctive services for passengers from different regions—for instance, offering more convenient ticket packages for popular routes among frequent flyers, or providing more personalized customized services (such as language and meals) for routes with a concentration of ethnic minorities. In this era of big data, these refined services can be carried out while ensuring the security of passenger information.