After了4242years of brand history, asKorea’s的top outdoor brand,KOLON SPORT(KOLON SPORT) throughadvanced technology’s continuous innovation and exploration,is steppingtoward another journey of self-challenge的of transformationjourney.The 2015 Fall/Winter collection, themed“What Are We Talking About?”, will present a more youthful and minimalist concept of the outdoor world.
Regarding the interpretation of the question in the theme, KOLON SPORT’sbrand creative directorJean Colonnaoffered a vision that spans the,present,andfuture—“Change (changes)”as a hint.Forthe rapidly evolving and increasingly popularoutdoor market,，it marks a milestone transformation.He emphasized,not denying theyears of42high-end technology, the brand with heritage,itspast,、the brand that connects nature and the city and serves as a bridge,itspresent,will launch an entirely new future for the brand by expanding on the changes taking place in reality. KOLON SPORT 。KOLON SPORTFrom an outdoor fashion brand dedicated to nature activities,,continuously challenging change,,it has evolved into a highly lifestyle-oriented international brand that brings the city and nature closer together.。One of the standout highlights of this season,is also achieved throughJean Colonnaits exquisite design,based on high-end technology,by directly adapting the“Extreme, Trekking, Travel”series of outdoor apparel as lifestyle-oriented casualwear.This cohesive styling that aligns with modern leisure fashion,not only meets consumers' needs,but also delivers a delightful surprise.
Change (变化)! Such a straightforward yet infinitely powerful and potential-laden core word,KOLON SPORT 2015the autumn/winter collection will takethis asits starting point,showcasing further enhanced technical capabilities as well asa comprehensivelyelevated range of new designs.This season presents five design themes
‘Another World’, ‘Mineral Distortion’, ‘Urban Virtuality’, ‘Graphic Game’, ‘Trendy City Lifestyle’
— themes that balance practicality without compromising on design aesthetics,breaking the traditional boundaries between nature and the urban environment.
【Trendy City Lifestyle Modern Journey】
As the most experimental theme,the new products under the "Modern Journey" themewill be launched exclusively at selected stores only.will only be available at select designated stores.This collectionis based on unique fabrics,，while presenting internationally styled fashion looks,showcasing internationally styled fashion designsalso retains，its distinctive functional technology.KOLON SPORTwith exclusive functional technology.As the most distinctive series,，it will offer consumersa strong sense of noveltyand allow them to enjoy an urban leisure fashion vibe.. AndBuilding on its already popular best-selling items,，it combinesGeonicprinting techniques with new fabric materials,，Promote the brandTheme concept and make it resonate deeply.