According to a report on the Chinese government’s official website on the 11th, the General Office of the State Council issued the “Several Opinions on Further Promoting Tourism Investment and Consumption” (hereinafter referred to as the “Opinions”), which proposes: to actively develop “Internet + tourism,” focus on improving the soft environment for tourism consumption, and vigorously develop leisure and vacation tourism products, among other points.
In recent years, influenced by the American online vacation rental company Airbnb, a number of domestic online short-term rental or online vacation rental platforms have emerged. With the continuous improvement of China’s economic strength, the development of the tertiary industry, and the rise in consumers’ spending power and consumption levels, vacations have gradually entered the view of the general public. Coupled with the multiple mentions in this “Opinions,” it is bound to become a mainstream travel direction for consumers in the future. Industry insiders pointed out that the “Opinions” provide a clear direction for the domestic industry, and the ongoing exploration and efforts of a number of domestic online vacation rental platforms such as Yidai.com and Xiaozhu Short-Term Rental also confirm the feasibility and potential for development of the online vacation rental model in the Chinese market.
The concept of “Internet + tourism” proposed in the “Opinions” will bring significant changes to the future tourism and vacation industry. For the domestic online short-term vacation rental platform industry, it heralds the arrival of a golden age.