Last Saturday, August 8, marked the seventh annual National Fitness Day in China. On that day, the 2015 National Fitness Day Theme Demonstration Event, hosted by the General Administration of Sport of China, was successfully held at the Beijing Olympic Sports Center. The event featured a 5-kilometer themed run and a fun sports carnival. With Beijing having recently won its bid to host the 2022 Winter Olympics, China’s swimmers delivering outstanding performances at the Kazan World Aquatics Championships, and the upcoming 15th IAAF World Championships in Athletics to be held in Beijing, public enthusiasm for sports has reached an all-time high, drawing over 2,000 participants. AfterShokz, the leading brand in bone conduction sport headphones, joined forces with *Runner’s World* magazine to take part in this celebration of national fitness.
The collaboration between AfterShokz and *Runner’s World* further demonstrates the brand’s commitment and vision to being rooted in China’s sports culture. In recent years, AfterShokz has effectively integrated its brand with domestic sporting events and partnered with numerous running groups. In addition to providing participants with opportunities to experience its products, the company also aims to offer a sense of safety and security through sports, infusing its brand with the spirit of athleticism, and engaging deeply with consumers. Moving forward, AfterShokz will continue to participate in various offline activities, contributing to the development of sports in China.